Podcast Consumption on YouTube
An impressive 78% of podcast listeners who are aware of YouTube have actively utilized its free version to consume podcasts.
Sonic Branding Success Story: Doritos
As consumers turned an increasing amount of attention to the audio channel, Frito-Lay focused less on the look of the
Summer Audio Listening Trends
The temperature is rising and so is audio consumption! With the weather heating up and audiences now steadily on the
The Power of Audio in Connecting Brands & their Audiences
Operating in a highly competitive and saturated landscape, a leading CRM and marketing technology platform was seeking data and insights around the efficacy of their audio advertising to increase their brand awareness, favorability, and intent among adults 18+ in the U.S. that listen to a curated set of podcasts. Additionally, they were seeking data and actionable insights
Brand Lift Success Story: Katz Digital & Public Health Initiative
A major public health initiative wanted to increase awareness and usage of a public-facing emergency hotline. Three different groups were targeted: Teens/young adults, African-American Youth and their Parents/Guardians.
Proven Measurement Demonstrates Powerful Results for a Leading RX Brand
The marketing team for a prescription medication that treats adults with a gastrointestinal condition was interested in adding broadcast radio to their robust marketing mix inclusive of TV, digital, and mobile video.
Brand Lift Success Story: Katz Digital & National Media Insights
A political candidate, in partnership with their agency National Media Insights, sought out the support of Katz Digital to understand the incremental impact audio advertising has versus their long-standing TV campaign investment. In order to draw data-driven conclusions, Katz and National Media Insights leveraged Veritonic’s Brand Lift solution to measure lifts in awareness, favorability, and intent among registered Republican and Independent state voters through its radio campaign while also unpacking incremental lifts to their historically strong TV investment.
Creative Measurement Success Story: Sport Clips | Play Audio Agency
As the nation’s leading hair care franchise dedicated to men and boys, Sport Clips Haircuts prides itself on providing an experience geared toward making clients feel comfortable, pampered, and refreshed.
Creative Measurement Success Story: Ecommerce Platform
A leading provider of essential internet infrastructure for commerce embarked on a mission to identify a new voice to embody their brand. In an effort to ensure optimal memorability and intent to take action within their target demographic - small business owners, small business decision makers, or aspiring business owners - the brand sought Veritonic Creative Measurement technology to identify an audio asset that would be a strong representation of their marketing voice and vision.
Brand Lift Success Story: Octave Audio
Octave Audio, a collaborative start-up powered by Bauer Media and News UK, wanted to understand the impact of its audience targeting service on the advertising campaigns of two of its clients: one of the largest music streaming platforms.
Brand Lift Success Story: Katz Digital
Amidst a high density of misinformation regarding COVID vaccines, the government of a state with low vaccine rates partnered with Katz Digital to run a podcast campaign with the goal of encouraging favorable perception of getting vaccinated.
Sonic Branding Success Story: Doritos
As consumers turned an increasing amount of attention to the audio channel, Frito-Lay focused less on the look of the Doritos brand, and more on its sound. The brand tested their new sonic identity using Veritonic measurement capabilities.
Sonic Branding Success Story: Miller Lite
With a product as popular as Miller Lite, comes the responsibility of upholding a strong brand identity. To have a sound as memorable as their product, the brand decided upon their new audio logo using Veritonic's measurement capabilities.
Radio Advertising Success Story: Katz Radio Group
In order to measure engagement amongst Hispanic consumers, this smart home technology company alongside Katz, partnered with Veritonic to capture the impact of radio advertising on metrics such as awareness and purchase intent.
Audio Advertising Success Story: Ulta Beauty
Visual-centric brands have historically let sound take a backseat in their advertising efforts. But with podcast listeners growing 40% in the past three years, Ulta Beauty knew investing in audio would be the only sound decision.
Advertising Success Story: Westwood One
Initially skeptical about entering the radio advertising space, this insurance brand worked alongside Westwood One to run tests in efforts to discover which practices are best when it comes to audio advertising, and how data can prove that.
Advertising Success Story: Burlington
As a major leader retail, Burlington values the quality of their content on all channels - including audio. Leveraging the Veritonic platform, this industry giant was able to pinpoint what audio would resonate best with their audience.
Advertising Success Story: Ghiradelli
Despite being under a 24 hour time crunch, Ghiradelli wanted to back their decision in choosing audio tracks with data-backed confidence. With Veritonic's instant predictive scoring capabilities, they were able to get data in no time.
Research, Test, and Measure
the ROI of your audio assets.