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Featured Content | Reports

The Podcast Advertising Efficacy Guide by Veritonic

At Veritonic, our unwavering dedication is to empower brands, agencies, and platforms in connecting with their target audiences through exceptionally

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Featured Content | Reports

The Veritonic Audio Attention Report

Audio is one of the most immersive, affective, and effective media channels available to brands and advertisers today, yet it’s

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Featured Content | Datasheets

5 Things to Consider When Running a Brand Lift Study for Audio

So you're running an audio campaign and you're interested in understanding the impact of your asset on brand perception...where do

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Featured Content | Infographics

Podcast Consumption on YouTube

An impressive 78% of podcast listeners who are aware of YouTube have actively utilized its free version to consume podcasts.

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Featured Content | Videos

Attribution & Brand Lift: The Measurement Powerhouse for Winning in Audio

You can't optimize without a baseline. In this educational and thought-provoking panel, Gretchen Smith of Ad Results and Sky Opila

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Featured Content | Case Studies

Sonic Branding Success Story: Doritos

As consumers turned an increasing amount of attention to the audio channel, Frito-Lay focused less on the look of the

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Featured Content | Infographics

Summer Audio Listening Trends

The temperature is rising and so is audio consumption! With the weather heating up and audiences now steadily on the

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Infographics | August 14, 2023

Podcast Consumption on YouTube

An impressive 78% of podcast listeners who are aware of YouTube have actively utilized its free version to consume podcasts. As a measurement provider, it’s important that we not only understand that podcast listening is happening on YouTube and can measure it, but how and why consumers are listening there. With this in mind, we are pleased to unveil new data into U.S. podcast listeners' use of YouTube to consume their favorite shows.

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Infographics | July 25, 2023

What do Programmatic Audio Ads Sound like in EMEA?

The transacting of audio ads programmatically continues to grow year-over-year. No matter how your audio is bought and sold, it's critical that marketers create highly prescriptive and optimized ads in order to ensure that their message resonates with their target audiences and results in strong ROI. In April of 2023, Veritonic and Acast teamed up to analyze the commonalities in audio creative of podcast ads served programmatically in EMEA year-to-date. Here is what they discovered.

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Infographics | July 25, 2023

What do Programmatic Audio Ads in the U.S. Sound Like?

Podcast advertising continues to rise in the US, with more than 214M 18+ consumers in the U.S. listeningto audio monthly. According to the IAB, programmatic ad buying of podcasts has been steadily growingsince 2019 — reaching a total of 8% of the total podcast ad spend last year. Regardless of how a podcastad is bought and served, it's more important than ever that marketers create highly prescriptive andoptimized ads in order to ensure that their message both resonates and results in strong ROI. In April of2023, Veritonic and Acast teamed up to analyze the commonalities in audio creative of YTD podcast adsserved programmatically in the US. Here is what they discovered.

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Infographics | July 25, 2023

What do Programmatic Audio Ads in AU/NZ Sound Like?

The transacting of audio ads programmatically continues to grow year-over-year. No matter how your audio is bought and sold, it's critical that marketers create highly prescriptive and optimized ads in order to ensure that their message resonates with their target audiences and results in strong ROI. In April of 2023, Veritonic and Acast teamed up to analyze the commonalities in audio creative of podcast ads served programmatically in Australia and New Zealand year-to-date. Here is what they discovered.

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Infographics | June 8, 2023

The Power of Podcasting for Political Advertising

Election season is just around the corner and we've done our due diligence to decipher the most powerful mediums for political advertising this year.  Unpack the results...

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Infographics | May 31, 2023

Summer Audio Listening Trends

The temperature is rising and so is audio consumption! With the weather heating up and audiences now steadily on the move embarking on roadtrips, vacations, beach days, BBQs, and more, we conducted a study surveying hundreds of podcast and streaming audio listeners to unpack their summer listening habits.

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Infographics | July 15, 2021

Insurance: Audio Intelligence Infographic

Understand where you stand in the market with real-time intelligence on how your competitors are advertising in audio. This infographic presents an analysis of Insurance advertising over 60 days through the Veritonic platform...

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Infographics | April 15, 2021

Automotive: Audio Intelligence Infographic

Understand where you stand in the market with real-time intelligence on how your competitors are advertising in audio. This infographic presents an analysis of Automotive advertising over 60 days through the Veritonic platform...

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