Blog - Veritonic

FEATURED BLOG

Why Sonic Branding Deserves Its Own Analytics Strategy

As brands continue to invest in podcasts, streaming audio, and voice assistants, sonic branding—the strategic use of sound to reinforce brand identity—is taking center stage....

FEATURED BLOG

Turning Up the Volume: How Brand Lift Studies Amplify Audio Marketing Success

Audio has emerged as a powerful force in modern marketing. From sonic logos and podcast ads to functional sounds and audio-first campaigns, brands are increasingly...

FEATURED BLOG

How Agencies Can Use Audio Creative Testing to Elevate Brand Campaigns

With podcast and audio advertising becoming a core part of many brands’ media strategies, agencies have a unique opportunity to help their clients stand out...

FEATURED BLOG

Breaking Through the Noise: Why Audio Ad Creative Matters More Than Ever

Audio has the power to captivate, connect, and convert like no other medium. As a brand working with a creative agency, you know how essential...

FEATURED BLOG

Making Your Audio Campaigns Resonate: The Perfect Blend of Creativity and Data

Audio has the power to captivate, connect, and convert like no other medium. As a brand working with a creative agency, you know how essential...

FEATURED BLOG

2025 Trends in Podcasting: The Rise of AI-Driven Personalization

As we approach the end of 2024 and look to the future of podcasting, one thing is clear: the industry is evolving at a rapid...

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Jun 11, 2025 | Marketing

The Hidden Cost of Ignoring Brand Lift: Why Marketers Can’t Afford to Fly Blind

Performance metrics dominate most media dashboards—clicks, conversions, ROAS. But what if those metrics only tell half the story? As channels like audio, CTV, and podcasting continue to grow, traditional attribution...

Jun 3, 2025 | Marketing

From Sound to Screen: How Smart Brands Are Measuring What Matters Across Channels

From podcasts to programmatic TV spots, audio and video storytelling have never been more influential — or more intertwined. As content consumption becomes increasingly omnichannel, brands must adapt not just...

May 29, 2025 | Marketing

Why It’s Time to Rethink the Role of Creative in CTV Measurement

Creative is often treated as the final mile in a CTV campaign — the asset that gets dropped into a media plan after the real decisions are made. But as...

May 20, 2025 | Marketing

Pre and Post-Launch Testing: The Key to Audio Campaigns That Perform

In today’s noisy media environment, brands aren’t just fighting for attention—they’re fighting for retention. With more brands investing in podcasts, streaming audio, and smart speaker placements, the question isn’t just...

May 15, 2025 | Marketing

Why CTV Marketers Need Optimization and Measurement Tools to Drive Better Results

In a rapidly evolving media landscape, Connected TV has emerged as one of the most powerful channels for brands to reach engaged audiences at scale. But with this opportunity comes...

Apr 30, 2025 | Marketing

Leveling Up Creative Measurement: How Veritonic Is Making Audio Testing Faster, Smarter, and More Collaborative

At Veritonic, we believe great audio creative deserves great measurement — and that optimizing your sonic assets should be as seamless, efficient, and collaborative as possible. Today, we’re proud to...

Apr 10, 2025 | Marketing

Brand Lift Isn’t Just a Metric. It’s a Megaphone.

Let’s be honest. If you're a marketer, you've probably heard the phrase brand lift so many times it's lost all meaning. It's become one of those shiny terms we toss...

Apr 2, 2025 | Marketing

Why In-Game Audio Ads Are a Brand’s Secret Weapon

As mobile gaming cements its place in mainstream entertainment, advertisers are waking up to a massive opportunity hiding in plain sight—in-game audio ads. Not only are these ads non-intrusive and...

Mar 31, 2025 | Marketing

Why Audio Deserves a Bigger Seat at the MMM Table

Media Mix Modeling (MMM) has long been the go-to framework for brands looking to allocate budgets wisely across channels. But in the rush to optimize for what’s easily measurable, one...

Research, Test, and Measure

the ROI of your audio assets.

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Why Sonic Branding Deserves Its Own Analytics Strategy

Turning Up the Volume: How Brand Lift Studies Amplify Audio Marketing Success

How Agencies Can Use Audio Creative Testing to Elevate Brand Campaigns

Breaking Through the Noise: Why Audio Ad Creative Matters More Than Ever

Making Your Audio Campaigns Resonate: The Perfect Blend of Creativity and Data

2025 Trends in Podcasting: The Rise of AI-Driven Personalization

The Hidden Cost of Ignoring Brand Lift: Why Marketers Can’t Afford to Fly Blind

From Sound to Screen: How Smart Brands Are Measuring What Matters Across Channels

Why It’s Time to Rethink the Role of Creative in CTV Measurement

Pre and Post-Launch Testing: The Key to Audio Campaigns That Perform

Why CTV Marketers Need Optimization and Measurement Tools to Drive Better Results

Leveling Up Creative Measurement: How Veritonic Is Making Audio Testing Faster, Smarter, and More Collaborative

Brand Lift Isn’t Just a Metric. It’s a Megaphone.

Why In-Game Audio Ads Are a Brand’s Secret Weapon

Why Audio Deserves a Bigger Seat at the MMM Table

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Research, Test, and Measure