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  2. Blog
FEATURED BLOG

Unleashing the Power of Video with Long-Form Content Analysis

If you are creating long-form video content including news, live TV, video games, films, YouTube programming, and more, you can now tap into the full...

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FEATURED BLOG

Baked-In Ads? We Can Measure That

At Veritonic, we understand the importance of being able to measure audio - all kinds of audio - in a way that is as seamless...

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FEATURED BLOG

Unlocking the Power of Audio Ads for a Profitable 2023 Holiday Season

The holiday season is approaching, and if you're looking to make a lasting impression on your target audience, audio and podcast advertising is the perfect...

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FEATURED BLOG

The Game Changing Combination of Audio Attribution & Brand Lift

In today's fast-paced digital landscape, brand marketers face the constant challenge of measuring the impact of their advertising efforts. While visual campaigns can be easily...

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FEATURED BLOG

So You’re Starting a Branded Podcast – Now What?

As you are probably aware if you are reading this - branded podcasts are an incredibly effective vehicle for telling a brand’s story and increasing...

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FEATURED BLOG

Political Audiences Want to Hear from Brands

As a brand, you have a wide array of marketing channels at your disposal to reach voters in the United States, including video, display, and...

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Clear Search
Jul 20, 2021 | Marketing

The Part of Brand Protection You Might Not Be Thinking About

Let's say one of your primary brand values is trust. Or excitement. Or happiness. Do consumers hear it in your audio marketing? The issue of brand safety in advertising is...

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Jul 5, 2021 | Marketing

10 Brands That Got Audio Right in the First Half of 2021

Whatever channel you're talking about, advertising is still the linchpin and reason why these incredible resources and entertainment platforms can be available to us all. With that, we wanted to...

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Jun 22, 2021 | Marketing

Know First, Then Spend

From podcast binging, to ordering around voice assistants, to jumping on the nascent social audio bandwagon, people just can't get enough of audio. The signs that marketers know it are...

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Jun 7, 2021 | Marketing

Digiday: Media Buying Briefing

For decades, radio was the sole audio media option for buyers and planners, but the advent of podcasts and streaming audio changed all that. It also empowered the era of...

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Apr 2, 2021 | Marketing

iHeart Calms, ZipRecruiter Excites In April’s Top Audio Ads

Indeed proved its staying power with the highest purchase intent score for the second month in a row, while ZipRecruiter also made the cut with the most "energetic" ad in...

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Apr 1, 2021 | Marketing

Capital One, Farmers Brand Personalities Propel Audio Ads

February's top 10 audio ads saw some new entrants, including Peacock, the sole entertainment brand on the list, and a range of finance brands -- Capital One, Discover, and Bank...

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Mar 1, 2021 | Marketing

Liberty Mutual, Indeed’s Strong Sonic Identities Drive Ad Wins

Strong brand identity drove big wins in March, exemplified by audio ads from Indeed and Liberty Mutual Insurance (with its first appearance in the Index). Other new entrants into the...

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Jan 1, 2021 | Marketing

AutoZone, Indeed and Others Message Hope and Help in Top Audio Ads

The Audio Ad Index is a monthly look at which advertisers are capitalizing on the moment and producing the most effective spots on traditional and digital radio, podcasts, and more....

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Oct 7, 2020 | Marketing

New Capital Means More Comprehensive Audio Data

We're thrilled to announce our new funding led by Greycroft, with participation from Lerer Hippeau, Audible, and existing investor Newark Venture Partners. From podcasting’s continued explosion to the steady rise...

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