New Study: What Marketers Can Do to Improve Podcast Ads

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FEATURED BLOG

Unlocking the Future of Podcasting: Empowering Creators to Optimize Video Podcasts

For years, podcasts were primarily an audio-first experience. However, with the rise of platforms like YouTube and an increasing demand for more immersive, multi-sensory content,...

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FEATURED BLOG

The Audio Advantage: Elevating Brand Experience Through Sound

As marketers, agencies, and brands strive to connect with their audiences, understanding the impact of sound is crucial. To shed light on this important aspect,...

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FEATURED BLOG

Why Brands Should Embrace Podcast Advertising This Holiday Season

As the holiday season approaches, brands are gearing up for a surge in consumer spending. If you're looking for a fresh and effective way to...

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FEATURED BLOG

Why B2B Marketers Ought to Be Bullish on Podcast Advertising

In B2B SaaS, the value of top-of-funnel and offline advertising is well-established in consumer brands like CPG, pharmaceuticals, and hospitality. However, it’s often underutilized in...

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FEATURED BLOG

Political Audiences Want to Hear from Brands

As a brand, you have a wide array of marketing channels at your disposal to reach voters in the United States, including video, display, and...

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FEATURED BLOG

Brands – Feeling Uncertain about the Efficacy of your Media Mix?

An analysis of recent feedback from more than 1,000 individuals employed at brands across the U.S. revealed that 66% of their Senior Management teams have...

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Clear Search
Jun 17, 2024 | Marketing

The Power of Audio in Marketers’ Omni-Channel Toolboxes

In the dynamic realm of digital marketing, staying ahead means constantly adapting to new trends and technologies. One tool that continues to gain significant traction in marketers' omnichannel strategies is...

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May 28, 2024 | Kristin Charron

Lights, Camera, Audio!

Audio has a profound and undeniable power to move us as human beings, both physically and emotionally. In the realm of promoting feature films, studios and networks are entrusted with a narrow window— typically...

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Apr 30, 2024 | Marketing

Don’t Let Your Audience Wait in Silence: The Power of Engaging Hold Music

In the fast-paced world we live in where every interaction with your audience counts, ensuring a seamless and engaging experience is paramount. Even moments of waiting, such as being placed...

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Mar 18, 2024 | Marketing

Veritonic Teams Up with Adjust to Boost Audio Attribution on Mobile Devices

In the ever-evolving landscape of digital advertising, staying ahead of the curve is paramount. This is why we teamed up with Adjust, a prominent measurement and analytics company, to enhance...

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Feb 26, 2024 | Marketing

Unlocking the Power of Sonic Branding with Creative Measurement

An increasing number of brands around the world are hiring Creative Agencies to help them translate their visual brand into a sonic identity in order to increase their reach.An invaluable...

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Feb 20, 2024 | Marketing

Create More Effective Audio Advertising

Audio is one of the most immersive, affective, and effective media channels available to brands and advertisers today, yet it’s still not getting the focus and investment it deserves. As...

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Feb 14, 2024 | Marketing

Revolutionizing Brand Health Measurement with Brand Lift Pulse

Brand Lift Pulse goes beyond the conventional focus on bottom-of-the-funnel metrics, providing comprehensive support for brands seeking a holistic understanding of their impact. Similar to how the advent of attribution...

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Feb 5, 2024 | Kristin Charron

Audacy Renews Relationship with Veritonic for Brand Lift & Creative Measurement

Veritonic announced today that Audacy has renewed its partnership with the company. The continued partnership will allow Audacy to provide their clients and advertising partners with insightful and comprehensive data...

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Feb 4, 2024 | Marketing

Unpacking Statistical Significance in Brand Lift

Statistical significance is a crucial concept in the realm of data analysis, providing researchers and analysts with a powerful tool to draw meaningful conclusions from their findings. This blog post...

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