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FEATURED BLOG

So You’re Starting a Branded Podcast – Now What?

As you are probably aware if you are reading this - branded podcasts are an incredibly effective vehicle for telling a brand’s story and increasing...

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FEATURED BLOG

The Game Changing Combination of Audio Attribution & Brand Lift

In today's fast-paced digital landscape, brand marketers face the constant challenge of measuring the impact of their advertising efforts. While visual campaigns can be easily...

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FEATURED BLOG

Political Audiences Want to Hear from Brands

As a brand, you have a wide array of marketing channels at your disposal to reach voters in the United States, including video, display, and...

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Clear Search
Jun 24, 2022 | Marketing

Time for a marketing refresh. Let’s start with audio (-first).

If a picture is worth a thousand words, then each word you put in a 30-second podcast ad suddenly becomes very important. Just take a look at one of our...

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Jun 16, 2022 | Marketing

A Wide Lens Is a Marketer’s Optimal View

An increasing number of brands are widening their proof points for successful and effective audio campaigns outside of just conversions. Brand perception metrics are quickly rising to the top of...

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May 24, 2022 | Marketing

Why Audio, Why Now?

Audio consumption has grown exponentially over the last 5 years, making the immersive, one-to-one medium a powerful marketing vehicle for brands and agencies alike.

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Apr 13, 2022 | Marketing

Validate and Scale Your Investment in Audio with Attribution

Advertisers once asked, "Should we be in investing in the audio space?" but now their question has become, "As players in the audio space, how do we measure and optimize...

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Apr 1, 2022 | Marketing

Podcast Futures 2022 Recap

Just last month, Podcast Radio hosted Podcast Futures 2022 in the heart of London. The event drew together leaders of the audio space, inspiring thought provoking discussions around audio -...

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Feb 10, 2022 | Marketing

Why Audio is a Key Pillar in Your Content Marketing Strategy

With the rise of platforms like Clubhouse, Spotify's Greenroom, and of course, podcasts, audio has rapidly accelerated to become an essential pillar of content marketing today.

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Jan 27, 2022 | Marketing

How to: a guide to harnessing the potential of actionable audio advertising

The "battle for the ears" is real, and advertisers and brands alike are recognising both creativity and quantifiable measurement data as two critical components of their audio strategies. So how...

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Jan 20, 2022 | Marketing

Why 2022 is the Year to Start a Branded Podcast

As the podcasting industry continues to soar, marketers are understanding the potential value in utilizing podcasts as a marketing tool. Consequently, many brands have been sponsoring podcasts as a way...

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Jan 10, 2022 | Marketing

The Top Ads of 2021 – Out Now

We released an infographic measuring The Top Ads of 2021, to not only celebrate brands that got it right, but to show you the exact elements that made these ads...

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