New Study: What Marketers Can Do to Improve Podcast Ads

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FEATURED BLOG

Unlocking the Future of Podcasting: Empowering Creators to Optimize Video Podcasts

For years, podcasts were primarily an audio-first experience. However, with the rise of platforms like YouTube and an increasing demand for more immersive, multi-sensory content,...

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FEATURED BLOG

The Audio Advantage: Elevating Brand Experience Through Sound

As marketers, agencies, and brands strive to connect with their audiences, understanding the impact of sound is crucial. To shed light on this important aspect,...

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FEATURED BLOG

Why Brands Should Embrace Podcast Advertising This Holiday Season

As the holiday season approaches, brands are gearing up for a surge in consumer spending. If you're looking for a fresh and effective way to...

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FEATURED BLOG

Why B2B Marketers Ought to Be Bullish on Podcast Advertising

In B2B SaaS, the value of top-of-funnel and offline advertising is well-established in consumer brands like CPG, pharmaceuticals, and hospitality. However, it’s often underutilized in...

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FEATURED BLOG

Political Audiences Want to Hear from Brands

As a brand, you have a wide array of marketing channels at your disposal to reach voters in the United States, including video, display, and...

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FEATURED BLOG

Brands – Feeling Uncertain about the Efficacy of your Media Mix?

An analysis of recent feedback from more than 1,000 individuals employed at brands across the U.S. revealed that 66% of their Senior Management teams have...

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Clear Search
Dec 21, 2023 | Kristin Charron

Decoding Success: The Crucial Role of Attribution Data in Audio Ad Performance Measurement

As brands and marketers approach another year of multi-channel marketing strategies, the key to success lies in the precision of data-backed decisions. At Veritonic, we believe in the transformative power...

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Dec 11, 2023 | Kristin Charron

The Power of Data-Backed Decisions in Successful Marketing Strategies

As brands and marketers approach another year of multi-channel marketing strategies, the key to success lies in the precision of data-backed decisions. At Veritonic, we believe in the transformative power...

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Dec 5, 2023 | Kristin Charron

Audio: The Gift that Keeps on Giving

In the ever-evolving landscape of marketing, where channels and strategies come and go, one element stands out as a timeless gift that keeps on giving: audio. From podcasts and music...

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Nov 29, 2023 | Kristin Charron

Why Audio Should Be Central to Your 2024 Advertising Plans

In the dynamic landscape of advertising, staying ahead of the curve is essential for brand success. As we usher in 2024, a compelling case can be made for the integration...

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Nov 19, 2023 | Kristin Charron

An Advertising Channel to be Thankful For

With Thanksgiving just around the corner, it’s officially the season where everyone begins to turn their attention to things that they are thankful for. For those at leading brands and agencies...

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Nov 15, 2023 | Kristin Charron

Unleashing the Power of Video with Long-Form Content Analysis

If you are creating long-form video content including news, live TV, video games, films, YouTube programming, and more, you can now tap into the full potential of this content, continuously...

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Nov 8, 2023 | Kristin Charron

Can Your Audio Attribution Solution Do That?

Our promise to you - unprecedented flexibility & granularity for measuring your audio campaigns.

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Oct 31, 2023 | Kristin Charron

Writing A Blog About the Scariest Thing We Can Think of This Halloween…Wasted Ad Dollars 😲

In the spirit of all things Halloween, we've shifted our focus to one of the scariest things we can think of...wasted advertising dollars.

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Oct 16, 2023 | Kristin Charron

Baked-In Ads? We Can Measure That

At Veritonic, we understand the importance of being able to measure audio - all kinds of audio - in a way that is as seamless and digestible as other channels....

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