New Study: What Marketers Can Do to Improve Podcast Ads

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  1. Audio Solutions
  2. Test

Ensure You’re Winning in Audio

Achieve High ROI

Test your audio creative to guarantee it will resonate wtih your target audience.

Gauge Your Audio Performance

Explore the impact of your audio on authenticity, familiarity, energy, happiness, and more.

Analyze Your Impact

Discover the most powerful and resonant components of your audio with second-by-second engagement data.

What our Customers are Saying

  • We knew we wanted to create and bring the most compelling and engaging audio ad to market. With positive pre-market testing results from the Veritonic platform, Sport Clips, in partnership with Play Audio Agency, used the actionable recommendations and data to successfully bring our MVP Haircut Experience to life.
    Danielle Linden, Sport Clips’ Sr. Director of Marketing,
  • It's exciting to work with organizations like Sport Clips that allow you to push the boundaries of creative audio production. Focusing on a future-forward audio trend like ASMR and having the ability to pre-test with Veritonic allows us to back our creative strategy with science to ensure we can provide the best sound solutions.
    Dan Carruthers, Owner and CEO of Play Audio Agency
  • The pioneering data and insight within the Veritonic platform will allow us to harness the tremendous power of audio in an efficient and impactful manner. As a brand that was born on the water, we know the power that it has to awaken all of our senses. By combining data-driven insights and artistic creation, we have been able to create a Sonic ID that is both unique and ownable, and ultimately speaks to our consumers love of the water.
    James Mackenzie, Global Brand Director at Sperry

Test multiple versions of audio creative to understand…

Which words in the script elicit the
most engagement
Where brand mentions influence
listeners
Where the inclusion of music resonates
Which voiceover is most effective
The CTA’s that elicit the highest
response
How many times to mention your
brand name, and more

Additional Resources

Videos | Nov 2, 2021
Sounds Profitable Dives Deep on Veritonic’s Brand Lift Offering
Joining Bryan Barletta is Amanda DiMarco from Veritonic, a company focused on audio insights, demonstrating their new brand lift product. They walk through Veritonic's brand lift offering on this episode deep-dive.
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Videos | Mar 2, 2021
Veritonic’s findings on how voice can boost results – Tuning In: Advertising In Uncertain Times
Damian Scragg and Theresa Vallejo from Veritonic reveal new insights for marketers and explore audio insights on brand tone. They reveal what effect altered messaging has on the reputations of UK's leading supermarkets.
Watch Now
Videos | Nov 11, 2020
The Next Wave of Audio Measurement
Advertising Week has come to a close, but that doesn't mean you can't still take in its amazing content. Check out this masterclass from Damian Scragg, our GM of International, on the next wave of audio marketing measurement.
Watch Now
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A Data-Driven Approach to Audio

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