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While only a few of the ads tested used a female voice in a primary role, those ads performed off the charts... a compelling reason for auto advertisers to rethink who they cast in commercials. More great insight from Westwood One’s Pierre Bouvard.
As vice president of ad innovation strategy, Claire Fanning understands that she has to continually prove the value of what Pandora does with data, including pre-market creative testing. "We recommend that every brand evaluates this within the confines of their own measurement plan..."
It’s gone from an experiment to something... they need to invest in to make sure they are discoverable and relevant in the next five years... It’s about having your customers interact with you in a way that’s going to make them more loyal to your product.