New Study: The Power of Audio and Podcast Ads

The Gold Standard in Audio Measurement

One platform - all the actionable data you need to make informed decisions around your audio marketing strategy.

Veritonic Enhances Brand Lift Solution with Actionable Benchmarks, Offering Unparalleled Insights for Campaign Success Assessment

Gain Confidence in your Audio Investment

Mitigate Risk Through Optimization

Increase Return with Full-Funnel Measurement

Trusted by Global Leaders

Ground Your Audio Strategy in Actionable Data

Research Your Peers & Competitors

Hear what your competitor’s audio sounds like & see how it’s performing.

Test & Optimize Your Audio Assets

In depth, audience-targeted analysis of audio assets including host-read or pre-recorded ads, podcasts, audio logos, and more…

Full-Funnel Campaign Measurement

Understand the impact of your audio ads & measure their performance with state-of-the-art brand lift and attribution solutions.
audio score

Veritonic Audio Score

The gold standard for measuring audio efficacy.

Being able to assess the universe of podcast ads, radio ads, streaming ads, audio logos, and more is critical, but only a common metric gives it meaning. The Veritonic Audio Score is the linchpin of audio creative measurement.

It’s powered by Machine Listening and Learning (M-LAL™), trained through years of analyzing audio files, correlating them with second-by-second human response data, and predicting response.

At the Center of Audio

Veritonic Announces Brand Lift Benchmarks

Veritonic Debuts Cross-Podcast Listener Measurement

Veritonic Revolutionizes Media Operations with Longform Content Analysis

Veritonic Unveils the First-Ever Audio Attention Report

Veritonic Democratizes Access to Brand Metrics with Brand Lift Pulse

Veritonic Revolutionizes Advertising Insights with Brand Lift Measurement for Baked-In Audio Ads

Veritonic Launches Audio-First Attribution Solution to Measure Ad Performance

What our Customers are Saying

  • Our partnership with Veritonic has been nothing short of fantastic. And, our clients that have also worked with Veritonic on brand lift and attribution feel the same way. Veritonic's data is robust and super insightful, their client-facing reports and dashboards are comprehensive yet easy to use, and their customer support at all levels within their larger team is bar none the best in the podcast industry. I'm constantly looking for ways to partner with Veritonic further — whether you're an agency, brand or publisher/network, I'd highly suggest you do the same.
    Chris Bowlby, Head of Brand Partnerships, AdvertiseCast
  • Veritonic has been a great partner in helping us craft customized studies for clients across a range of categories. We’ve worked with Veritonic to study brand lift and copy resonance and have relied on Veritonic for their insights and expertise in conveying information to clients regarding campaign performance. We have had a front row seat as Veritonic team members field questions about methodology, interpretation of data, next steps and process with diplomacy and patience. Veritonic has been a terrific partner in winning a renewing key clients and we’ll continue to rely on the partnership.
    Scott Davis, SVP, NPR Corporate Sponsorship
  • Katz Digital’s partnership with Veritonic has provided us with solid evidence that digital audio works and directly influences consumer’s decisions. Veritonic is an Audio Attribution leader, and when using Veritonic on our campaigns, we are able to accurately measure the impact of audio ads on our streaming and podcasting offerings.  This collaboration has only served to strengthen our confidence in the power of Audio advertising and its ability to drive results.
    Scott Porretti, President, Katz Digital
  • We knew we wanted to create and bring the most compelling and engaging audio ad to market. With positive pre-market testing results from the Veritonic platform, Sport Clips, in partnership with Play Audio Agency, used the actionable recommendations and data to successfully bring our MVP Haircut Experience to life.
    Danielle Linden, Sport Clips’ Sr. Director of Marketing,
  • It's exciting to work with organizations like Sport Clips that allow you to push the boundaries of creative audio production. Focusing on a future-forward audio trend like ASMR and having the ability to pre-test with Veritonic allows us to back our creative strategy with science to ensure we can provide the best sound solutions.
    Dan Carruthers, Owner and CEO of Play Audio Agency
  • Veritonic shares our commitment to arming brands and agencies with actionable and insightful audio performance data. Our partnership is an important step for the open ecosystem of podcasting as we continue to work together to provide independent measurement insights to prove the effectiveness and efficiency of podcasting as a marketing channel.
    Kevin McCaul, Global Head of Ad Operations at Acast
  • We partner with Veritonic to more deeply understand the expected impact of the buy, as well as the actual outcome.
    Claire Fanning, VP of Ad Product Strategy, Pandora
  • The pioneering data and insight within the Veritonic platform will allow us to harness the tremendous power of audio in an efficient and impactful manner. As a brand that was born on the water, we know the power that it has to awaken all of our senses. By combining data-driven insights and artistic creation, we have been able to create a Sonic ID that is both unique and ownable, and ultimately speaks to our consumers love of the water.
    James Mackenzie, Global Brand Director at Sperry
  • We are pleased to partner with Veritonic to offer this mission-critical data to our 700+ clients all over the world. Veritonic shares our mission of helping brands and agencies that are leveraging audio to understand the impact of their campaigns and gain actionable insights for future campaign planning.
    Tom McKay, Head of Product & Strategy at Octave
  • We remain committed to working with the industry’s most credible and transparent providers of audio campaign performance data. We are pleased to be partnering with Veritonic, who shares our mission of furthering the growth of the audio landscape through insightful and actionable data and analytics.
    Erica Tong, Chief Operating Officer of Audioboom
  • Veritonic shares our passion for driving the audio industry forward, and we are thrilled to be leveraging their robust and independent attribution and brand lift measurement, Veritonic’s indispensable data and analytics will enable our sponsors to understand the performance and ROI of their audio in a more comprehensive and holistic manner than ever before.
    Gina Garrubbo, President & CEO of National Public Media, the sponsorship subsidiary of NPR
  • Veritonic’s end-to-end measurement and analytics capabilities will allow us to gain actionable insights that further the ROI on our client’s advertising dollars. This holistic picture of how our client’s audio is performing and the actions it’s driving enables us to truly understand, optimize, and maximize the performance and ROI of our podcast advertising.
    Rob Ranieri, Co-founder and CEO of Ranieri & Co

Additional Resources

Research, Test, and Measure

the ROI of your audio assets.