See how competitors are marketing, from podcasts to social audio. Understand what makes ads and other creative work for people, from the right voice to the right tone.
Make decisions that grow your business with Veritonic Analytics.
Search for a brand and hear audio ads in the market, or browse the top ads and advertisers.
See and hear what's worked for others. Measure your own audio creative to understand how your target customers respond.
Get the most out of every dollar you spend — from podcast ads to sonic branding — by knowing what works ahead of time.
Whatever identity you're trying to project, let your target customers tell you if you're getting it right in audio.
See / hear the audio marketing landscape and where you stand. Who’s investing in podcast advertising, radio, streaming, sonic branding and more? Who’s winning?
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Understand which audio creative works the best from pre-market to post-campaign. What’s the most effective voice for a streaming ad? What makes for the most memorable sonic brand?
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Understand how audio creative is achieving your goals, from brand lift to attribution. Connect those findings back to creative and optimize going forward.
Learn MoreBeing able to assess the universe of podcast ads, radio / streaming ads, sonic brands and other assets is critical, but only a common metric gives it meaning. Veritonic Audio Score is the linchpin of audio measurement.
It’s powered by Machine Listening and Learning (M-LAL™), trained through years of analyzing thousands of audio files, correlating them with second-by- second human response data, and predicting response.
How It Works
Claire Fanning, VP of Ad Product Strategy, Pandora
PRESS RELEASE • May 05, 2022
A key component of Veritonic’s audio research and analytics platform, Attribution helps advertisers better understand the impact of their audio creative and gain actionable insights that further the ROI on their advertising dollars.