Research - Veritonic

New Study: Why Podcast Ads are Winning Over Other Platforms for Back-to-School & Holiday Deals

Monitor which audio channels your competitors are advertising on, hear the ads, evaluate performance data, and learn how much they are spending.

Always-on intelligence at your fingertips.

Hear what your competitors are doing in the audio space & see how it’s resonating.

Identify key trends in audio ad creative including voice gender, ad length, number of brand mentions, key script points, and commonly used calls-to-action.

You also have the ability to search full ad transcripts. Apply these learnings to your own ad creative to optimize the performance of your audio.

Export your research to a CSV for easy sharing, or import directly into your data system using our API.

One button click for easy offline access to your data.

Competitive Intelligence at a Glance

Competitive intelligence at the brand and asset level (ads, audio logos, etc.)

Customizable alerts when new ads hit the market

Comparisons by key qualities — voice, gender, ad length, brand mentions, and more

Searchable ad transcriptions and filtering by industry vertical

Additional Resources

Case Studies | Feb 28, 2023

Creative Measurement Success Story: Ecommerce Platform

A leading provider of essential internet infrastructure for commerce embarked on a mission to identify a new voice to embody their brand. In an effort to ensure optimal memorability and intent to take action within their target demographic - small business owners, small business decision makers, or aspiring business owners - the brand sought Veritonic Creative Measurement technology to identify an audio asset that would be a strong representation of their marketing voice and vision.

Press Release | Mar 7, 2023

Sperry Selects Veritonic for Audio Creative Testing

Veritonic, the industry's comprehensive audio research and analytics platform, announced today that Sperry has selected the Veritonic platform to make data-backed decisions around the audio assets that they incorporate into their multi-channel marketing mix.

Videos | Mar 14, 2023

Podcasting Trends & Mythbusters: What to look forward to in 2023?

In this informative and thought-provoking presentation, Hetal Patel from iHeartMedia separates the facts from the myths in terms of achieving success in the podcast space. Podcast audience growth is only achievable through advertising on other podcasts? Podcasts need to be 1M+ downloads per month to have a chance at success? Host reads are the best way to advertise on podcasts? Uncover the facts from the fiction and head into 2023 with a clear understanding of what's to come in podcasting in the year ahead.

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