Last Updated: May 8th, 2023
Your privacy is important to us. This privacy policy explains our collection, use, and disclosure of personal information. This privacy statement applies to Veritonic, Inc. (“Veritonic,” “us,” “we,” “our”). References to our “services” in this statement include our websites and other products and services we provide.
Veritonic services are intended for and provided to businesses and other organizations, and not individual consumers or end-users. In some cases, in providing those services, we process personal information of consumers or end-users at the direction of our enterprise customers. When we do, we do so as a service provider or a “data processor” to those organizations, but we do not control and are not responsible for the privacy practices of those organizations. This privacy statement does not apply to personal information we process as a service provider or data processor on behalf of our enterprise customers. If you are a consumer end-user of one of those organizations, you should read that organization’s privacy statement and direct any privacy inquiries to that organization.
California consumers can find specific disclosures, including “Notice at Collection” details, by clicking here.
The personal information we collect depends on how you interact with us, the services you use, and the choices you make.
We collect information about you from different sources and in various ways when you use our services, including information you provide directly, information collected automatically, information from third-party data sources, and data we infer or generate from other data.
Information you provide directly. We collect personal information you provide to us. For example:
Information we collect automatically. When you use our services, we collect some information automatically. For example:
Information we create or generate. We infer new information from other data we collect, including using automated means to generate information about your likely preferences or other characteristics (“inferences”). For example, we infer your general geographic location (such as city, state, and country) based on your IP address.
Information we obtain from third-party sources. We also obtain the types of information described above from third parties. These third-party sources include, for example:
We use cookies, web beacons, mobile analytics and advertising IDs, and similar technologies to operate our websites and online services and to help collect data, including usage data, identifiers, and device information.
What are cookies and similar technologies?
Cookies are small text files placed by a website and stored by your browser on your device. A cookie can later be read when your browser connects to a web server in the same domain that placed the cookie. The text in a cookie contains a string of numbers and letters that may uniquely identify your device and can contain other information as well. This allows the web server to recognize your browser over time, each time it connects to that web server.
Web beacons are electronic images (also called single-pixel or clear GIFs) that are contained within a website or email. When your browser opens a webpage or email that contains a web beacon, it automatically connects to the web server that hosts the image (typically operated by a third party). This allows that web server to log information about your device and to set and read its own cookies. In the same way, third-party content on our websites (such as embedded videos, plug-ins, or ads) results in your browser connecting to the third-party web server that hosts that content. We also include web beacons in our email messages or newsletters to tell us if you open and act on them.
Mobile analytics and advertising IDs are generated by operating systems for mobile devices (iOS and Android) and can be accessed and used by apps in much the same way that websites access and use cookies. Our apps contain software that enables us and our third-party analytics and advertising partners to access these mobile IDs.
How do we and our partners use cookies and similar technologies?
We, and our analytics and advertising partners, use these technologies in our websites, apps, and online services to collect personal information (such as the pages you visit, the links you click on, and similar usage information, identifiers, and device information) when you use our services, including personal information about your online activities over time and across different websites or online services. This data is used to store your preferences and settings, enable you to sign-in, analyze how our websites and apps perform, track your interaction with the site or app, develop inferences, deliver and tailor interest-based advertising, combat fraud, and fulfill other legitimate purposes. We and/or our partners also share the data we collect or infer with third parties for these purposes. In some instances, this involves the collection of hashed identifiers derived from email addresses for the purposes of cross-device tracking for targeted advertising. For more information about the third-party analytics and advertising partners that collect personal information on our services, please see the “Our Disclosure of Personal Information” section of this statement.
What controls are available?
There are a range of cookie and related controls available through browsers, mobile operating systems, and elsewhere. See the “Choice and Control of Personal Information” section below for details.
We use the personal information we collect for purposes described in this privacy statement or as otherwise disclosed to you. For example, we use personal information for the following purposes:
| Purposes of Use | Categories of Personal Data |
|---|---|
| Product and service delivery. To provide and deliver our services, including troubleshooting, improving, and personalizing those services. | Contact information, demographic data, content and files, identifiers and device information, geolocation data, usage data, inferences Sensitive Information: account access information |
| Business operations. To operate our business, such as billing, accounting, improving our internal operations, securing our systems, detecting fraudulent or illegal activity, and meeting our legal obligations. | Contact information, demographic data, content and files, identifiers and device information, geolocation data, usage data, inferences Sensitive Information: account access information |
| Product improvement, development, and research. To develop new services or features, and conduct research. | Contact information, demographic data, content and files, identifiers and device information, geolocation data, usage data, inferences |
| Personalization. To understand you and your preferences to enhance your experience and enjoyment using our services. | Contact information, demographic data, content and files, identifiers and device information, geolocation data, usage data, inferences |
| Customer support. To provide customer support and respond to your questions. | Contact information, demographic data, content and files, identifiers and device information, geolocation data, usage data, inferences Sensitive Information: account access information |
| Communications. To send you information, including confirmations, invoices, technical notices, updates, security alerts, and support and administrative messages. | Contact information, demographic data, content and files, identifiers and device information, geolocation data, usage data, inferences |
| Marketing. To communicate with you about new services, offers, promotions, rewards, contests, upcoming events, and other information about our services and those of our selected partners (see the “Choice and Control” section of this statement for information about how to change your preferences for promotional communications). | Contact information, demographic data, content and files, identifiers and device information, geolocation data, usage data, inferences |
| Advertising. To display advertising to you (see the “Cookies” section of this statement for information about personalized advertising and your advertising choices). | Contact information, demographic data, content and files, identifiers and device information, geolocation data, usage data, inferences |
We combine data we collect from different sources for these purposes and to give you a more seamless, consistent, and personalized experience.
We disclose personal information with your consent or as we determine necessary to complete your transactions or provide the services you have requested or authorized. If your personal information is associated with one of our customers or prospective customers, we will also disclose personal information to that entity as we deem necessary or appropriate, or in response to their request. In addition, we disclose each of the categories of personal information described above, to the types of third parties described below, for the following business purposes:
Third party analytics and advertising companies, acting on our behalf as our service providers[HL15] , also collect personal information through our website and apps including identifiers and device information (such as cookie IDs, device IDs, and IP address), geolocation data, usage data (including mouse movements and keypresses), and inferences based on and associated with that data, as described in the “Cookies” section of this statement. For example, we use Google Analytics on our website to help us understand how users interact with our website; you can learn how Google collects and uses information at How Google uses information from sites or apps that use our services – Privacy & Terms – Google.
Other third-party analytics and advertising providers we use on our websites include, for example:
| Company /Service | Purpose(s) | Privacy Notices | Manage Settings (opt-out) |
|---|---|---|---|
| Perfect Audience | Advertising, | https://www.perfectaudience.com/privacy/index.html | https://pixel.prfct.co/coo, https://ib.adnxs.com/optout |
| Google (DoubleClick) | Advertising, analytics | How Google uses information from sites or apps that use our services – Privacy & Terms – Google | Ads Settings |
| LinkedIn Advertising | Advertising | https://www.linkedin.com/legal/privacy-policy | https://www.linkedin.com/help/linkedin/answer/a427426 |
| Sales Intel | Analytics | Privacy Policy | Opt Out |
| Google Analytics | Analytics | How Google uses information from sites or apps that use our services – Privacy & Terms – Google | Google Analytics Opt-out Browser Add-on Download Page |
| NextRoll | Advertising | NextRoll - Privacy Policy | Opt out via NAI (see Choice and Control of Personal Information below) |
| Hotjar | Analytics | Hotjar - Privacy Policy | Hotjar - Do Not Track |
Please note that some of our services also include integrations, references, or links to services provided by third parties whose privacy practices differ from ours. If you provide personal information to any of those third parties, or allow us to share personal information with them, that data is governed by their privacy statements.
Finally, we may disclose de-identified information in accordance with applicable law.
We provide a variety of ways for you to control the personal information we hold about you, including choices about how we use that data. In some jurisdictions, these controls and choices may be enforceable as rights under applicable law.
Access, portability, correction, and deletion. If you wish to access, correct, or delete personal information about you that we hold, please email us at privacy@veritonic.com.
If you are unable to access, copy, correct, or delete certain personal information we have via the means described above, you can send us a request by using contact methods described at the bottom of this privacy statement.
Communications preferences. You can choose whether to receive promotional communications from us by email and telephone. If you receive promotional email messages from us and would like to stop, you can do so by following the directions in that message or by contacting us as described in the “Contact Us” section below. If you receive a sales call from us, you can ask to be placed on our do-not-call list. These choices do not apply to certain informational communications including surveys and mandatory service communications.
Targeted advertising. To opt-out from having personal information we collect from you in connection with our website used for targeted advertising, you can use the:
All of the options in this section are specific to the device or browser you are using. If you access our services from other devices or browsers, take these actions from those devices and browsers as well.
Email web beacons. Most email clients have settings that allow you to prevent the automatic downloading of images, including web beacons, which prevents the automatic connection to the web servers that host those images.
Except for the automated controls described above, if you send us a request to exercise your rights or these choices, to the extent permitted by applicable law, we may decline requests in certain cases. For example, we may decline requests where granting the request would be prohibited by law, could adversely affect the privacy or other rights of another person, would reveal a trade secret or other confidential information, or would interfere with a legal or business obligation that requires retention or use of the data. Further, we may decline a request where we are unable to authenticate you as the person to whom the data relates, the request is unreasonable or excessive, or where otherwise permitted by applicable law. If you receive a response from us informing you that we have declined your request, in whole or in part, you may appeal that decision by submitting your appeal using the contact method described at the bottom of this privacy statement.
If the processing of personal information about you is subject to European Union data protection law, you have certain rights with respect to that data:
To make such requests, please use the contact information at the bottom of this statement. When we are processing data on behalf of another party that is the “data controller,” you should direct your request to that party. You also have the right to lodge a complaint with a supervisory authority, but we encourage you to first contact us with any questions or concerns.
We rely on different lawful bases for collecting and processing personal information about you, for example, with your consent and/or as necessary to provide the services you use, operate our business, meet our contractual and legal obligations, protect the security of our systems and our customers, or fulfil other legitimate interests.
If you are a California resident and the processing of personal information about you is subject to the California Consumer Privacy Act (CCPA), you have certain rights with respect to that information.
Notice at Collection. At or before the time of collection, you have a right to receive notice of our practices, including the categories of personal information and sensitive personal information to be collected, the purposes for which such information is collected or used, whether such information is sold and how long such information is retained. You can find those details in this statement by clicking on the above links.
Right to Know. You have a right to request that we disclose to you the personal information we have collected about you. You also have a right to request additional information about our collection, use, disclosure, or sale of such personal information. Note that we have provided much of this information in this privacy statement. You may make such a “request to know” by emailing us at privacy@veritonic.com.
Rights to Request Correction or Deletion. You also have rights to request that we correct inaccurate personal information and that we delete personal information under certain circumstances, subject to a number of exceptions. To make a request to correct or delete, email us at privacy@veritonic.com.
Right to Opt-Out / “Do Not Sell or Share My Personal Information”. You have a right to opt-out from future “sales” or “sharing” of personal information as those terms are defined by the CCPA.
We do not knowingly sell or share the personal information of minors under 16 years of age.
Right to Limit Use and Disclosure of Sensitive Personal Information. You have a right to limit our use of sensitive personal information for any purposes other than to provide the services or goods you request or as otherwise permitted by law.
Note that we do not use sensitive personal information for any such additional purposes.
You may designate, in writing or through a power of attorney, an authorized agent to make requests on your behalf to exercise your rights under the CCPA. Before accepting such a request from an agent, we will require the agent to provide proof you have authorized it to act on your behalf, and we may need you to verify your identity directly with us.
Further, to provide, correct, or delete specific pieces of personal information we will need to verify your identity to the degree of certainty required by law. We will verify your request by asking you to send it from the email address associated with your account or requiring you to provide information necessary to verify your account.
Finally, you have a right to not be discriminated against for exercising these rights set out in the CCPA.
California’s “Shine the Light” law permits residents who have provided personal information to certain businesses to request information about whether the business has disclosed personal information to any third parties for the third parties’ direct marketing purposes. We do not disclose personal information to any third parties for their direct marketing purposes as defined by this law.
We retain personal information for as long as necessary to provide the services and fulfill the transactions you have requested, comply with our legal obligations, resolve disputes, enforce our agreements, and other legitimate and lawful business purposes. Because these needs can vary for different data types in the context of different services, actual retention periods can vary significantly based on criteria such as user expectations or consent, the sensitivity of the data, the availability of automated controls that enable users to delete data, and our legal or contractual obligations.
The personal information we collect may be stored and processed in your country or region, or in any other country where we or our affiliates, subsidiaries, or service providers process data. Currently, we primarily use data centers in the United States. We take steps with the intent of processing and protecting as described in this statement wherever the data are located.
We transfer personal information from the European Economic Area (EEA), United Kingdom (UK), and Switzerland to other countries, some of which have not been determined by the European Commission to have an adequate level of data protection. When we do so, we use legal mechanisms, including contracts, to help address your rights and protections.
We take what we believe to be reasonable and appropriate steps to help protect personal information from unauthorized access, use, disclosure, alteration, and destruction.
To help us protect personal information, we request that you use a strong password and never share your password with anyone or use the same password with other sites or accounts.
We will update this privacy statement when necessary to reflect changes in our services, how we use personal information, or the applicable law. When we post changes to the statement, we will revise the "Last Updated" date at the top of the statement. If we make material changes to the statement, we will provide notice or obtain consent regarding such changes as may be required by law.
If you have a privacy concern, complaint, or a question for Veritonic, please contact us at privacy@veritonic.com.
Our address is 46 Buell Hill Rd, Killingworth CT 06419