NOW AVAILABLE: Cross-Podcast Listener Measurement

Brand Lift Success Story:

Katz Digital &
Public Health Initiative


Lift in Awareness


Lift in Favorability

Lift in Advocacy

The Objective

A major public health initiative wanted to increase awareness and usage of a public-facing emergency hotline. Three different groups were targeted: Teens/young adults, African-American Youth and their Parents/Guardians.

The Approach

Veritonic partnered with PodKatz by Katz Digital to assist the client with specific messaging by creating and producing messages that would run as part of a four-week test campaign. The client used Veritonic’s Brand Lift solution to measure the results, providing a full range of consumer funnel KPIs.   A full range of podcast genres were used to provide maximum reach of these three unique targets.

The Results

This campaign produced exceptional incremental lift with outstanding KPIs from awareness through advocacy, resulting in the following lifts:


Awareness: +115% lift

Favorability: +14% lift

Advocacy: +51% lift

Contact Us

Veritonic needs the contact information you provide to us to contact you about our products and services. You may unsubscribe from these communications at any time. For information on how to unsubscribe, as well as our privacy practices and commitment to protecting your privacy, please review our Privacy Policy.