New Study: The Power of Audio and Podcast Ads
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Katz Digital &
Public Health Initiative
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![](https://sp-ao.shortpixel.ai/client/to_webp,q_glossy,ret_img,w_816,h_498/https://www.veritonic.com/wp-content/uploads/2023/06/Screenshot-2023-06-28-at-12.39.20-PM.png)
The Objective
A major public health initiative wanted to increase awareness and usage of a public-facing emergency hotline. Three different groups were targeted: Teens/young adults, African-American Youth and their Parents/Guardians.
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The Approach
Veritonic partnered with PodKatz by Katz Digital to assist the client with specific messaging by creating and producing messages that would run as part of a four-week test campaign. The client used Veritonic’s Brand Lift solution to measure the results, providing a full range of consumer funnel KPIs. A full range of podcast genres were used to provide maximum reach of these three unique targets.
The Results
Awareness: +115% lift
Favorability: +14% lift
Advocacy: +51% lift