New Study: Why Podcast Ads are Winning Over Other Platforms for Back-to-School & Holiday Deals
Brand Lift Success Story:
Katz Digital &
Public Health Initiative
The Objective
A major public health initiative wanted to increase awareness and usage of a public-facing emergency hotline. Three different groups were targeted: Teens/young adults, African-American Youth and their Parents/Guardians.
The Approach
Veritonic partnered with PodKatz by Katz Digital to assist the client with specific messaging by creating and producing messages that would run as part of a four-week test campaign. The client used Veritonic’s Brand Lift solution to measure the results, providing a full range of consumer funnel KPIs. A full range of podcast genres were used to provide maximum reach of these three unique targets.
The Results
This campaign produced exceptional incremental lift with outstanding KPIs from awareness through advocacy, resulting in the following lifts:
Awareness: +115% lift
Favorability: +14% lift
Advocacy: +51% lift
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