We saved time and money, by finding audio that was tailored to fit the preferences of our very specific target audience. Now we’re using Veritonic to analyze all our music.
The Sweet Sound of Success
Ghirardelli had 24 hours to decide which music was the best fit for two national TV spots. They leveraged Veritonic analytics to help discover and measure what sound would resonate most.
The team used Veritonic’s instant, predictive scoring capabilities to make their decision with data-backed confidence.
- 5 tracks currently in market
- 4 alternate selections
- 6 audio and video ads to evaluate context and musical fit
The brand leveraged Veritonic creative testing to analyze how key brand attributes resonated in the tracks being tested, along with intent and memorability.
- Key attributes: Happy, Relaxed, Authentic, Familiar, Modern, Upscale, Everyday, Optimistic, Vibrant, and Welcoming
- Females 25-55
- High Household Income of $75K+
By utilizing Veritonic testing, Ghiradelli included a track in their ads that resulted in 8% higher emotional resonance and 73% in overall engagement.