FREE DOWNLOAD: The Podcast Advertising Efficacy Guide

Audio Advertising Success Story: Subway

Fresh Beats for Fresh Eats

higher emotional resonance

increase in recall and recognition

The Objective

Subway struggled to determine what music to use in their national and global ad campaigns that would both resonate with consumers and align with the Subway brand. They required a solution that could solve this need in a fast, effective, and repeatable way and be capable of testing the response of people across multiple demographics around the world.

The Approach

Subway leveraged Veritonic’s creative measurement solution to analyze and score all of their audio assets, which were then compared against industry benchmarks and against the brand’s catalog.

  • Over 3,000 panelists surveyed ages 18-65+
  • Six key markets tested: US, Canada, UK, China, Brazil, UAE
  • Metrics scored:
    • 48-hour recall, engagement, and intent to purchase
    • Attributes: authenticity, confidence, optimism, relevance, excitement, and vibrance

Our Results

Subway leveraged Veritonic Analytics to decide on which tracks would be most effective. The winning tracks drove game-changing results for their campaigns:

  • Recall increase by 76% across key demographics
  • 40% increase in the emotional resonance of Subway ads

Download a copy of this case study.

Contact Us

Veritonic needs the contact information you provide to us to contact you about our products and services. You may unsubscribe from these communications at any time. For information on how to unsubscribe, as well as our privacy practices and commitment to protecting your privacy, please review our Privacy Policy.