New Study: What Marketers Can Do to Improve Podcast Ads

Advertising Success Story: Westwood One
Westwood One Helps Major Insurance Brand Achieve Better Ad Performance


The Objective

The Approach
Our Result
By testing with Veritonic, WWO had verified proof to bring back to their insurance client that enhanced branding drives better performance. The insurance company saw consistently better performance across all key measures, including happiness, optimism, likability, and trustworthiness.
With clear, data-driven direction on the best way to optimize their creative, the insurance brand created objectively more resonant, compelling radio ads that drive purchase.
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