As the nation’s leading hair care franchise dedicated to men and boys, Sport Clips Haircuts prides itself on providing an experience geared toward making clients feel comfortable, pampered, and refreshed. Sport Clips approached audio agency partner, Play Audio Agency, to help identify an innovative and disruptive way to advertise the new scent for its signature service, The MVP Haircut Experience. Using client feedback and a set of in-depth brand immersion exercises, Sport Clips and Play Audio Agency identified the ASMR style of production as a unique way to reach its target audience. Sport Clips then sought to identify and test a voice that accurately represents its brand and values within its audio advertising creative. To achieve this goal, Sport Clips and Play Audio Agency utilized Veritonic’s audio creative measurement capabilities to identify and optimize the voiceover selection to maximize brand awareness, intent, and engagement among target male listeners in the U.S.