NOW AVAILABLE: 2023 Audio insights Package

Jun 12, 2023 | Marketing

The Game Changing Combination of Audio Attribution & Brand Lift

In today's fast-paced digital landscape, brand marketers face the constant challenge of measuring the impact of their advertising efforts. While visual campaigns can be easily tracked and analyzed, audio advertising...

Nov 4, 2022 | Marketing

Political Audiences Want to Hear from Brands

As a brand, you have a wide array of marketing channels at your disposal to reach voters in the United States, including video, display, and social media. But have you...

Aug 23, 2022 | Marketing

Podcast Listener Insights Series Recap

Recently, we concluded our 3-part webinar series titled 'Podcast Listener Insights Series.' This series surveyed podcast listeners in the U.S. to present updated data around their habits as it relates...

Jun 24, 2022 | Marketing

Time for a marketing refresh. Let’s start with audio (-first).

If a picture is worth a thousand words, then each word you put in a 30-second podcast ad suddenly becomes very important. Just take a look at one of our...

Jun 16, 2022 | Marketing

A Wide Lens Is a Marketer’s Optimal View

An increasing number of brands are widening their proof points for successful and effective audio campaigns outside of just conversions. Brand perception metrics are quickly rising to the top of...

May 24, 2022 | Marketing

Why Audio, Why Now?

Audio consumption has grown exponentially over the last 5 years, making the immersive, one-to-one medium a powerful marketing vehicle for brands and agencies alike.

Apr 13, 2022 | Marketing

Validate and Scale Your Investment in Audio with Attribution

Advertisers once asked, "Should we be in investing in the audio space?" but now their question has become, "As players in the audio space, how do we measure and optimize...

Apr 1, 2022 | Marketing

Podcast Futures 2022 Recap

Just last month, Podcast Radio hosted Podcast Futures 2022 in the heart of London. The event drew together leaders of the audio space, inspiring thought provoking discussions around audio -...

Feb 10, 2022 | Marketing

Why Audio is a Key Pillar in Your Content Marketing Strategy

With the rise of platforms like Clubhouse, Spotify's Greenroom, and of course, podcasts, audio has rapidly accelerated to become an essential pillar of content marketing today.

Jan 27, 2022 | Marketing

How to: a guide to harnessing the potential of actionable audio advertising

The "battle for the ears" is real, and advertisers and brands alike are recognising both creativity and quantifiable measurement data as two critical components of their audio strategies. So how...

Jan 20, 2022 | Marketing

Why 2022 is the Year to Start a Branded Podcast

As the podcasting industry continues to soar, marketers are understanding the potential value in utilizing podcasts as a marketing tool. Consequently, many brands have been sponsoring podcasts as a way...

Jan 10, 2022 | Marketing

The Top Ads of 2021 – Out Now

We released an infographic measuring The Top Ads of 2021, to not only celebrate brands that got it right, but to show you the exact elements that made these ads...

Oct 11, 2021 | Marketing

The Audio Solution for HFSS Regulation

The ban on HFSS paid-digital advertising before 9pm has left millions of pounds of investment in the balance. We have outlined 3 best practices for all brands to consider when...

Jul 20, 2021 | Marketing

The Part of Brand Protection You Might Not Be Thinking About

Let's say one of your primary brand values is trust. Or excitement. Or happiness. Do consumers hear it in your audio marketing? The issue of brand safety in advertising is...

Jul 5, 2021 | Marketing

10 Brands That Got Audio Right in the First Half of 2021

Whatever channel you're talking about, advertising is still the linchpin and reason why these incredible resources and entertainment platforms can be available to us all. With that, we wanted to...

Jun 22, 2021 | Marketing

Know First, Then Spend

From podcast binging, to ordering around voice assistants, to jumping on the nascent social audio bandwagon, people just can't get enough of audio. The signs that marketers know it are...

Jun 7, 2021 | Marketing

Digiday: Media Buying Briefing

For decades, radio was the sole audio media option for buyers and planners, but the advent of podcasts and streaming audio changed all that. It also empowered the era of...

Apr 2, 2021 | Marketing

iHeart Calms, ZipRecruiter Excites In April’s Top Audio Ads

Indeed proved its staying power with the highest purchase intent score for the second month in a row, while ZipRecruiter also made the cut with the most "energetic" ad in...

Apr 1, 2021 | Marketing

Capital One, Farmers Brand Personalities Propel Audio Ads

February's top 10 audio ads saw some new entrants, including Peacock, the sole entertainment brand on the list, and a range of finance brands -- Capital One, Discover, and Bank...

Mar 1, 2021 | Marketing

Liberty Mutual, Indeed’s Strong Sonic Identities Drive Ad Wins

Strong brand identity drove big wins in March, exemplified by audio ads from Indeed and Liberty Mutual Insurance (with its first appearance in the Index). Other new entrants into the...

Jan 1, 2021 | Marketing

AutoZone, Indeed and Others Message Hope and Help in Top Audio Ads

The Audio Ad Index is a monthly look at which advertisers are capitalizing on the moment and producing the most effective spots on traditional and digital radio, podcasts, and more....

Oct 7, 2020 | Marketing

New Capital Means More Comprehensive Audio Data

We're thrilled to announce our new funding led by Greycroft, with participation from Lerer Hippeau, Audible, and existing investor Newark Venture Partners. From podcasting’s continued explosion to the steady rise...

Research, Test, and Measure

the ROI of your audio assets.