In the ever-evolving landscape of digital advertising, staying ahead of the curve is paramount. This is why we teamed up with Adjust, a prominent measurement and analytics company, to enhance...

Statistical significance is a crucial concept in the realm of data analysis, providing researchers and analysts with a powerful tool to draw meaningful conclusions from their findings. This blog post...

In today's fast-paced digital landscape, brand marketers face the constant challenge of measuring the impact of their advertising efforts. While visual campaigns can be easily tracked and analyzed, audio advertising...

As a brand, you have a wide array of marketing channels at your disposal to reach voters in the United States, including video, display, and social media. But have you...

Recently, we concluded our 3-part webinar series titled 'Podcast Listener Insights Series.' This series surveyed podcast listeners in the U.S. to present updated data around their habits as it relates...

If a picture is worth a thousand words, then each word you put in a 30-second podcast ad suddenly becomes very important. Just take a look at one of our...

An increasing number of brands are widening their proof points for successful and effective audio campaigns outside of just conversions. Brand perception metrics are quickly rising to the top of...

Audio consumption has grown exponentially over the last 5 years, making the immersive, one-to-one medium a powerful marketing vehicle for brands and agencies alike.

Advertisers once asked, "Should we be in investing in the audio space?" but now their question has become, "As players in the audio space, how do we measure and optimize...

Just last month, Podcast Radio hosted Podcast Futures 2022 in the heart of London. The event drew together leaders of the audio space, inspiring thought provoking discussions around audio -...

With the rise of platforms like Clubhouse, Spotify's Greenroom, and of course, podcasts, audio has rapidly accelerated to become an essential pillar of content marketing today.

The "battle for the ears" is real, and advertisers and brands alike are recognising both creativity and quantifiable measurement data as two critical components of their audio strategies. So how...

As the podcasting industry continues to soar, marketers are understanding the potential value in utilizing podcasts as a marketing tool. Consequently, many brands have been sponsoring podcasts as a way...

We released an infographic measuring The Top Ads of 2021, to not only celebrate brands that got it right, but to show you the exact elements that made these ads...

The ban on HFSS paid-digital advertising before 9pm has left millions of pounds of investment in the balance. We have outlined 3 best practices for all brands to consider when...

Let's say one of your primary brand values is trust. Or excitement. Or happiness. Do consumers hear it in your audio marketing? The issue of brand safety in advertising is...

Whatever channel you're talking about, advertising is still the linchpin and reason why these incredible resources and entertainment platforms can be available to us all. With that, we wanted to...

From podcast binging, to ordering around voice assistants, to jumping on the nascent social audio bandwagon, people just can't get enough of audio. The signs that marketers know it are...

For decades, radio was the sole audio media option for buyers and planners, but the advent of podcasts and streaming audio changed all that. It also empowered the era of...

Indeed proved its staying power with the highest purchase intent score for the second month in a row, while ZipRecruiter also made the cut with the most "energetic" ad in...

February's top 10 audio ads saw some new entrants, including Peacock, the sole entertainment brand on the list, and a range of finance brands -- Capital One, Discover, and Bank...

Strong brand identity drove big wins in March, exemplified by audio ads from Indeed and Liberty Mutual Insurance (with its first appearance in the Index). Other new entrants into the...

The Audio Ad Index is a monthly look at which advertisers are capitalizing on the moment and producing the most effective spots on traditional and digital radio, podcasts, and more....

We're thrilled to announce our new funding led by Greycroft, with participation from Lerer Hippeau, Audible, and existing investor Newark Venture Partners. From podcasting’s continued explosion to the steady rise...