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April 13, 2022

Validate and Scale Your Investment in Audio with Attribution

Validate and Scale Your Investment in Audio with Attribution

The podcast space is continuing to heat up, with zero indication of cooling down. According to Edison’s 2022 Infinite Dial Report, the amount of podcast listeners has increased by 5% in the US;  jumping from 57% to 62% within the last year*. 

Audio advertising has quickly become an indispensable component of an advertiser’s omni-channel marketing strategy. Making it even more enticing are the research, testing, and campaign performance tools that are available to help validate investments, optimize audio assets, and ensure an increasing ROI.

At Veritonic, we understand that data is everything when it comes to making informed marketing, brand, and advertising decisions.  If you are going to leverage the highly-personal nature of audio and podcasts to reach your consumers, you want to know that you are reaching the right audience, using the right creative, advertising on the right channels, and that your overall investment is contributing to your marketing and business goals. This is why we see our Campaign Performance suite (Brand Lift & Attribution) as an integral part of our end-to-end audio analytics solutions

Our attribution technology enables you to understand the impact of your audio creative across any app, hosting platform, or listening device. The intuitive, easy-to-use dashboard provides actionable insights on how your audio is driving action on a given landing page, including site visits, cart activity, transaction data, and more. 

Additionally, our attribution data can be enhanced with benchmarks, norms, and unparalleled second-by-second engagement and brand lift data to provide the industry’s most comprehensive set of lifecycle audio measurement analytics available today.  This holistic picture of how your audio is performing throughout the funnel and the action’s it’s driving enables you to truly understand, optimize, and maximize the performance and ROI of your assets. 

To learn more or request a demo, contact us at info@veritonic.com. 

References: 

*Infinite Dial 2022

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