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June 12, 2023

The Game Changing Combination of Audio Attribution & Brand Lift

In today’s fast-paced digital landscape, brand marketers face the constant challenge of measuring the impact of their advertising efforts. While visual campaigns can be easily tracked and analyzed, audio advertising has historically presented a more elusive measurement challenge. For this reason, we continuously innovate and scale our audio attribution and brand lift solutions to provide marketers and their agencies with actionable insights and unprecedented data that unlock unmatched ROI.

Audio Attribution

Our Audio Attribution solution equips marketers with the ability to track and analyze the effectiveness of their audio campaigns. By leveraging advanced technology and data analytics, our attribution solution connects the dots between audio advertisements and subsequent consumer actions, enabling precise measurement of attribution and ROI. This is why our attribution solution is trusted by leading brands around the world to confidently assess which ads are resonating with their target audience, and make data-driven decisions to optimize their campaigns.

Brand Lift  

In addition to audio attribution, our Brand Lift measurement solution offers marketers a comprehensive understanding of the impact their audio campaigns have on brand perception and consumer behavior. 

Brands that use the Veritonic platform for brand lift see an average of 5% lift in Awareness, 6% lift in Favorability, and 7% lift in Intent.

Through scientifically designed studies and surveys, our platform quantifies the lift in key brand metrics such as recall, favorability, and purchase intent. Armed with this knowledge, marketers can gauge the success of their audio campaigns, refine their messaging, and enhance brand impact.

The Sum is Greater than Its Parts

When audio attribution and brand lift solutions are combined, the result is a formidable arsenal of tools that empower marketers to unlock the full potential of their audio advertising efforts. Attribution data allows marketers to identify the precise impact of their ads, while brand lift insights provide data into the overall effectiveness of their brand-building strategies. By marrying these two solutions, our platform offers marketers a comprehensive and actionable view of their audio marketing performance, allowing them to optimize their campaigns, improve brand perception, and drive better results. 

Our innovative platform has transformed audio from a realm of uncertainty to one of quantifiable success. Embrace the power of our audio attribution and brand lift solutions and take your audio marketing to new heights.

Additional Resources

Research, Test, and Measure

the ROI of your audio assets.