Marketing without measurement is like sailing without a compass. And in 2025, there’s only one direction forward: brand lift at the core. Here’s why:

Picture this: You're watching a YouTube video with your phone flipped face-down, earbuds in, while cooking dinner. You're not watching—you're listening. You're not alone. Millions use YouTube as an audio-first...

We didn’t touch down in the south of France this year—but like many in the industry, we were paying close attention to what was coming out of Cannes Lions 2025....

When marketers think of Connected TV (CTV) and Smart TVs, visuals typically take center stage. But a shift is underway—one that puts audio in the driver’s seat. As CTV adoption...

Performance metrics dominate most media dashboards—clicks, conversions, ROAS. But what if those metrics only tell half the story? As channels like audio, CTV, and podcasting continue to grow, traditional attribution...

From podcasts to programmatic TV spots, audio and video storytelling have never been more influential — or more intertwined. As content consumption becomes increasingly omnichannel, brands must adapt not just...

Creative is often treated as the final mile in a CTV campaign — the asset that gets dropped into a media plan after the real decisions are made. But as...

In today’s noisy media environment, brands aren’t just fighting for attention—they’re fighting for retention. With more brands investing in podcasts, streaming audio, and smart speaker placements, the question isn’t just...

In a rapidly evolving media landscape, Connected TV has emerged as one of the most powerful channels for brands to reach engaged audiences at scale. But with this opportunity comes...

At Veritonic, we believe great audio creative deserves great measurement — and that optimizing your sonic assets should be as seamless, efficient, and collaborative as possible. Today, we’re proud to...

Let’s be honest. If you're a marketer, you've probably heard the phrase brand lift so many times it's lost all meaning. It's become one of those shiny terms we toss...

As mobile gaming cements its place in mainstream entertainment, advertisers are waking up to a massive opportunity hiding in plain sight—in-game audio ads. Not only are these ads non-intrusive and...

Media Mix Modeling (MMM) has long been the go-to framework for brands looking to allocate budgets wisely across channels. But in the rush to optimize for what’s easily measurable, one...

As brands continue to invest in podcasts, streaming audio, and voice assistants, sonic branding—the strategic use of sound to reinforce brand identity—is taking center stage. Yet despite its rising prominence,...

The podcast industry continues to grow, attracting more listeners and advertisers alike. As investment in podcast advertising increases, so does the need for reliable audience insights—yet traditional demographic data collection...

From understanding brand lift to gauging engagement and optimizing creative elements, there are multiple ways to measure audio’s effectiveness. Let’s explore the key measurement methodologies that help brands refine their...

Audio has emerged as a powerful force in modern marketing. From sonic logos and podcast ads to functional sounds and audio-first campaigns, brands are increasingly leveraging sound to create emotional...

With podcast and audio advertising becoming a core part of many brands’ media strategies, agencies have a unique opportunity to help their clients stand out in a growing but increasingly...

Audio has the power to captivate, connect, and convert like no other medium. As a brand working with a creative agency, you know how essential it is to craft audio...

Audio has the power to captivate, connect, and convert like no other medium. As a brand working with a creative agency, you know how essential it is to craft audio...

As we approach the end of 2024 and look to the future of podcasting, one thing is clear: the industry is evolving at a rapid pace. For 2025, we predict...

For years, podcasts were primarily an audio-first experience. However, with the rise of platforms like YouTube and an increasing demand for more immersive, multi-sensory content, video podcasts have taken center...

As the popularity of audio content—such as podcasts, streaming radio, and audio ads—continues to soar, marketers are increasingly incorporating audio into their marketing strategies. However, simply using audio isn’t enough;...

As marketers, agencies, and brands strive to connect with their audiences, understanding the impact of sound is crucial. To shed light on this important aspect, we surveyed hundreds of podcast...

Podcasts and streaming audio platforms have become a cornerstone of modern media consumption, attracting millions of dedicated listeners. This growth presents a unique opportunity for advertisers to connect with audiences...

Brands are constantly seeking innovative ways to stand out and create memorable connections with their audiences. While visual branding has long been a cornerstone of marketing strategies, the significance of...

In B2B SaaS, the value of top-of-funnel and offline advertising is well-established in consumer brands like CPG, pharmaceuticals, and hospitality. However, it’s often underutilized in B2B marketing. Many B2B SaaS...

As the holiday season approaches, brands are gearing up for a surge in consumer spending. If you're looking for a fresh and effective way to reach your audience, podcast advertising...

Are you ready to elevate your advertising game? Our latest study reveals why podcast ads are surpassing TikTok, Facebook, Instagram, and YouTube, especially during critical shopping seasons like back-to-school and...

As podcasts continue to captivate audiences globally, their effectiveness in reaching niche markets and fostering brand engagement cannot be overstated. Here’s why B2B companies should seriously consider integrating podcasts into...

In the dynamic realm of digital marketing, staying ahead means constantly adapting to new trends and technologies. One tool that continues to gain significant traction in marketers' omnichannel strategies is...

In the fast-paced world we live in where every interaction with your audience counts, ensuring a seamless and engaging experience is paramount. Even moments of waiting, such as being placed...

In the ever-evolving landscape of digital advertising, staying ahead of the curve is paramount. This is why we teamed up with Adjust, a prominent measurement and analytics company, to enhance...

An increasing number of brands around the world are hiring Creative Agencies to help them translate their visual brand into a sonic identity in order to increase their reach.An invaluable...

Audio is one of the most immersive, affective, and effective media channels available to brands and advertisers today, yet it’s still not getting the focus and investment it deserves. As...

Brand Lift Pulse goes beyond the conventional focus on bottom-of-the-funnel metrics, providing comprehensive support for brands seeking a holistic understanding of their impact. Similar to how the advent of attribution...

Statistical significance is a crucial concept in the realm of data analysis, providing researchers and analysts with a powerful tool to draw meaningful conclusions from their findings. This blog post...

In today's fast-paced digital landscape, brand marketers face the constant challenge of measuring the impact of their advertising efforts. While visual campaigns can be easily tracked and analyzed, audio advertising...

As a brand, you have a wide array of marketing channels at your disposal to reach voters in the United States, including video, display, and social media. But have you...

Recently, we concluded our 3-part webinar series titled 'Podcast Listener Insights Series.' This series surveyed podcast listeners in the U.S. to present updated data around their habits as it relates...

If a picture is worth a thousand words, then each word you put in a 30-second podcast ad suddenly becomes very important. Just take a look at one of our...

An increasing number of brands are widening their proof points for successful and effective audio campaigns outside of just conversions. Brand perception metrics are quickly rising to the top of...

Audio consumption has grown exponentially over the last 5 years, making the immersive, one-to-one medium a powerful marketing vehicle for brands and agencies alike.

Advertisers once asked, "Should we be in investing in the audio space?" but now their question has become, "As players in the audio space, how do we measure and optimize...

Just last month, Podcast Radio hosted Podcast Futures 2022 in the heart of London. The event drew together leaders of the audio space, inspiring thought provoking discussions around audio -...

With the rise of platforms like Clubhouse, Spotify's Greenroom, and of course, podcasts, audio has rapidly accelerated to become an essential pillar of content marketing today.

The "battle for the ears" is real, and advertisers and brands alike are recognising both creativity and quantifiable measurement data as two critical components of their audio strategies. So how...

As the podcasting industry continues to soar, marketers are understanding the potential value in utilizing podcasts as a marketing tool. Consequently, many brands have been sponsoring podcasts as a way...

We released an infographic measuring The Top Ads of 2021, to not only celebrate brands that got it right, but to show you the exact elements that made these ads...

The ban on HFSS paid-digital advertising before 9pm has left millions of pounds of investment in the balance. We have outlined 3 best practices for all brands to consider when...

Let's say one of your primary brand values is trust. Or excitement. Or happiness. Do consumers hear it in your audio marketing? The issue of brand safety in advertising is...

Whatever channel you're talking about, advertising is still the linchpin and reason why these incredible resources and entertainment platforms can be available to us all. With that, we wanted to...

From podcast binging, to ordering around voice assistants, to jumping on the nascent social audio bandwagon, people just can't get enough of audio. The signs that marketers know it are...

For decades, radio was the sole audio media option for buyers and planners, but the advent of podcasts and streaming audio changed all that. It also empowered the era of...

Indeed proved its staying power with the highest purchase intent score for the second month in a row, while ZipRecruiter also made the cut with the most "energetic" ad in...

February's top 10 audio ads saw some new entrants, including Peacock, the sole entertainment brand on the list, and a range of finance brands -- Capital One, Discover, and Bank...

Strong brand identity drove big wins in March, exemplified by audio ads from Indeed and Liberty Mutual Insurance (with its first appearance in the Index). Other new entrants into the...

The Audio Ad Index is a monthly look at which advertisers are capitalizing on the moment and producing the most effective spots on traditional and digital radio, podcasts, and more....

We're thrilled to announce our new funding led by Greycroft, with participation from Lerer Hippeau, Audible, and existing investor Newark Venture Partners. From podcasting’s continued explosion to the steady rise...