NOW AVAILABLE: Cross-Podcast Listener Measurement

May 28, 2024 | Kristin Charron

Lights, Camera, Audio!

Audio has a profound and undeniable power to move us as human beings, both physically and emotionally. In the realm of promoting feature films, studios and networks are entrusted with a narrow window— typically...

Feb 5, 2024 | Kristin Charron

Audacy Renews Relationship with Veritonic for Brand Lift & Creative Measurement

Veritonic announced today that Audacy has renewed its partnership with the company. The continued partnership will allow Audacy to provide their clients and advertising partners with insightful and comprehensive data...

Dec 21, 2023 | Kristin Charron

Decoding Success: The Crucial Role of Attribution Data in Audio Ad Performance Measurement

As brands and marketers approach another year of multi-channel marketing strategies, the key to success lies in the precision of data-backed decisions. At Veritonic, we believe in the transformative power...

Dec 11, 2023 | Kristin Charron

The Power of Data-Backed Decisions in Successful Marketing Strategies

As brands and marketers approach another year of multi-channel marketing strategies, the key to success lies in the precision of data-backed decisions. At Veritonic, we believe in the transformative power...

Dec 5, 2023 | Kristin Charron

Audio: The Gift that Keeps on Giving

In the ever-evolving landscape of marketing, where channels and strategies come and go, one element stands out as a timeless gift that keeps on giving: audio. From podcasts and music...

Nov 29, 2023 | Kristin Charron

Why Audio Should Be Central to Your 2024 Advertising Plans

In the dynamic landscape of advertising, staying ahead of the curve is essential for brand success. As we usher in 2024, a compelling case can be made for the integration...

Nov 19, 2023 | Kristin Charron

An Advertising Channel to be Thankful For

With Thanksgiving just around the corner, it’s officially the season where everyone begins to turn their attention to things that they are thankful for. For those at leading brands and agencies...

Nov 15, 2023 | Kristin Charron

Unleashing the Power of Video with Long-Form Content Analysis

If you are creating long-form video content including news, live TV, video games, films, YouTube programming, and more, you can now tap into the full potential of this content, continuously...

Nov 8, 2023 | Kristin Charron

Can Your Audio Attribution Solution Do That?

Our promise to you - unprecedented flexibility & granularity for measuring your audio campaigns.

Oct 31, 2023 | Kristin Charron

Writing A Blog About the Scariest Thing We Can Think of This Halloween…Wasted Ad Dollars 😲

In the spirit of all things Halloween, we've shifted our focus to one of the scariest things we can think of...wasted advertising dollars.

Oct 16, 2023 | Kristin Charron

Baked-In Ads? We Can Measure That

At Veritonic, we understand the importance of being able to measure audio - all kinds of audio - in a way that is as seamless and digestible as other channels....

Sep 26, 2023 | Kristin Charron

Unlocking the Power of Audio Ads for a Profitable 2023 Holiday Season

The holiday season is approaching, and if you're looking to make a lasting impression on your target audience, audio and podcast advertising is the perfect gift for your marketing strategy....

Sep 20, 2023 | Kristin Charron

Brand Lift: Sound Measurement for Audio Campaigns

In the world of advertising, staying ahead of the curve is key to success. With the rise of audio and podcast advertising, brands are increasingly turning to audio campaigns to...

Sep 6, 2023 | Kristin Charron

Brands – Feeling Uncertain about the Efficacy of your Media Mix?

An analysis of recent feedback from more than 1,000 individuals employed at brands across the U.S. revealed that 66% of their Senior Management teams have challenged the efficacy of their...

Aug 28, 2023 | Kristin Charron

Feeling Uncertain About Your Audience Engagement?

An analysis of recent feedback from more than 1,000 individuals employed at brands across the U.S. revealed that 14% are uncertain about whether their current media spend mix effectively engages...

Jul 25, 2023 | Kristin Charron

A Global Look at Programmatic Ad Creative Trends

Programmatic ad buying is continuing to grow year over year, with a whopping 8% of total podcast ad spend last year being attributed to programmatic, according to the IAB. Alongside...

Jul 11, 2023 | Kristin Charron

So You’re Starting a Branded Podcast – Now What?

As you are probably aware if you are reading this - branded podcasts are an incredibly effective vehicle for telling a brand’s story and increasing its reach.  Similar to the...

Research, Test, and Measure

the ROI of your audio assets.