Sep 26, 2023 | Kristin Charron

Unlocking the Power of Audio Ads for a Profitable 2023 Holiday Season

The holiday season is approaching, and if you're looking to make a lasting impression on your target audience, audio and podcast advertising is the perfect gift for your marketing strategy....

Sep 20, 2023 | Kristin Charron

Brand Lift: Sound Measurement for Audio Campaigns

In the world of advertising, staying ahead of the curve is key to success. With the rise of audio and podcast advertising, brands are increasingly turning to audio campaigns to...

Sep 6, 2023 | Kristin Charron

Brands – Feeling Uncertain about the Efficacy of your Media Mix?

An analysis of recent feedback from more than 1,000 individuals employed at brands across the U.S. revealed that 66% of their Senior Management teams have challenged the efficacy of their...

Aug 28, 2023 | Kristin Charron

Feeling Uncertain About Your Audience Engagement?

An analysis of recent feedback from more than 1,000 individuals employed at brands across the U.S. revealed that 14% are uncertain about whether their current media spend mix effectively engages...

Jul 25, 2023 | Kristin Charron

A Global Look at Programmatic Ad Creative Trends

Programmatic ad buying is continuing to grow year over year, with a whopping 8% of total podcast ad spend last year being attributed to programmatic, according to the IAB. Alongside...

Jul 11, 2023 | Kristin Charron

So You’re Starting a Branded Podcast – Now What?

As you are probably aware if you are reading this - branded podcasts are an incredibly effective vehicle for telling a brand’s story and increasing its reach.  Similar to the...

Research, Test, and Measure

the ROI of your audio assets.