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October 16, 2023

Baked-In Ads? We Can Measure That

At Veritonic, we understand the importance of being able to measure audio – all kinds of audio – in a way that is as seamless and digestible as other channels.

This is why we recently announced that you can now measure the performance of embedded or ‘baked-in’ audio ads via pixel-based brand lift measurement upon listener exposure to the ad. Unlike other audio measurement providers, our industry-leading brand lift solution does not rely on forced exposure approaches for the measurement of embedded ads, providing you with transparent and unparalleled insight into the true impact of your baked-in ads.

Our diversified approaches to audio measurement provides you with a significant advantage, enabling you to measure and glean actionable insights around the performance of baked-in ads, OTA, and low-impression campaigns, and more accurately and confidently.

But don’t just take our word for it…

“Veritonic’s Brand Lift study helped us confirm our performance campaign was also helping to improve our brand metrics,” said Thad Smith, Global Lead, Employer Brand at Indeed. “The Veritonic team’s collaboration on methodology with our Brand Science and Growth team helped give us confidence in the results and enabled us to move forward quickly with additional planning for audio channels.”

Our built-for-audio measurement solutions including Brand Lift and Attribution allow you to leverage a single pixel to gauge full-funnel performance, including reach, impressions, CTA efficacy, and more.

In the wise words of our CEO, Scott Simonelli: “As the audio and podcast advertising landscape continues to evolve, it’s critical that advertisers have the measurement data they need to support the ongoing evolution of their audio strategies.  We strive to provide our clients with full-funnel, apples-to-apples measurement for all of their audio endeavors, and the measurement of baked-in audio ads on actual exposure is a critical component of that commitment.”

If you are interested in learning more about the technology that leading brands and advertisers around the world are using for independent and holistic audio data and analytics, contact us here or email

We are here to help you win in audio.

Research, Test, and Measure

the ROI of your audio assets.