NOW AVAILABLE: 2023 Audio insights Package
5 Things to Consider When Running a Brand Lift Study for Audio
So you're running an audio campaign and you're interested in understanding the impact of your asset on brand perception...where do
Podcast Consumption on YouTube
An impressive 78% of podcast listeners who are aware of YouTube have actively utilized its free version to consume podcasts.
Sonic Branding Success Story: Doritos
As consumers turned an increasing amount of attention to the audio channel, Frito-Lay focused less on the look of the
Summer Audio Listening Trends
The temperature is rising and so is audio consumption! With the weather heating up and audiences now steadily on the
Attribution & Brand Lift: The Measurement Powerhouse for Winning in Audio
You can't optimize without a baseline. In this educational and thought-provoking panel, Gretchen Smith of Ad Results and Sky Opila
Audio Attribution Glossary
Welcome to our Audio Attribution Glossary, a comprehensive resource designed to demystify the intricate world of audio attribution. Whether you're
Don’t Dis the Disclaimer, The Sonic Truth Ep. 11
Audio gets a bad rep when it comes to disclaimers. Why? Other media channels are able to hide it, but not audio, and especially not radio. Many people claim disclaimers ruin radio ads, but no one has ever studied it� until now.
Top 5 Insights for Creating the Best Functional Sounds
Your sonic brand goes well beyond an audio logo alone. Whether you're signalling to a customer that they've successfully paid with their credit card, or that their earbuds are connected, or that they're running low on fuel, the earcon, or functional sound, is relaying that information.
Functional Sounds� The Sonic Truth Ep. 10
The more time spent thinking about functional sounds, the more you realize just how important they are to the products and objects you use every single day. We were joined by Dexter Garcia from Audio Branding agency Audio UX to put his knowledge to the test and learn just how important earcons or functional sounds really are to brands everywhere.
Megaphone: Host-read or Announcer-read? Let the Data Decide, The Sonic Truth Ep. 9
Scott Simonelli was joined by Megaphone's Ken Lagana to unpack best practices around host-read versus announcer read podcast advertising. The commonly-accepted narrative is well-known at this point: host-reads, by nature, should be more effective. But what does the data say? Listen below.
Audioboom Talks Podcasting � The Sonic Truth Ep. 8
Audioboom is a podcast network that hosts, distributes, and monetizes podcasts through a number of different platforms. Scott was joined by two of its executives, Oli Walters and Mike Newman to talk about the industry, and some of the reasons why people and brands are really listening.
VaynerSmart’s Voice� The Sonic Truth Ep. 7
In early 2018, Gary Vaynerchuk opened VaynerSmart as he looked to make a name for the media businesses in a new, emerging category: voice. Its VP, Patrick Givens, joined Scott Simonelli to talk about building audio experiences for brands.
Live from Advertising Week: Sounds Like HBO, The Sonic Truth Ep. 6
On this episode of The Sonic Truth podcast, David Horowitz, ECD at creative agency Mekanism, joins our host Scott Klass, VP Marketing at Veritonic, to dive deep on the mechanics of audio for a client whose audio signature many of you have heard.
Research, Test, and Measure
the ROI of your audio assets.