NOW AVAILABLE: 2023 Audio insights Package
5 Things to Consider When Running a Brand Lift Study for Audio
So you're running an audio campaign and you're interested in understanding the impact of your asset on brand perception...where do
Podcast Consumption on YouTube
An impressive 78% of podcast listeners who are aware of YouTube have actively utilized its free version to consume podcasts.
Sonic Branding Success Story: Doritos
As consumers turned an increasing amount of attention to the audio channel, Frito-Lay focused less on the look of the
Summer Audio Listening Trends
The temperature is rising and so is audio consumption! With the weather heating up and audiences now steadily on the
Attribution & Brand Lift: The Measurement Powerhouse for Winning in Audio
You can't optimize without a baseline. In this educational and thought-provoking panel, Gretchen Smith of Ad Results and Sky Opila
Audio Attribution Glossary
Welcome to our Audio Attribution Glossary, a comprehensive resource designed to demystify the intricate world of audio attribution. Whether you're
Hearing What Works: Audio Attribution Pt. 1
In an increasingly-complex media landscape, figuring out which stops along the customer journey signal advertising success has never been more challenging� or more critical. The art and science of attribution is the solution. In part 1 of our two-part series on the subject, LeadsRx co-founder AJ Brown sits down with Veritonic���s Scott Simonelli to discuss what makes it really work for brands, particularly in radio.
How Vox Created Its Podcast Business� The Sonic Truth Ep. 19
Evan Lang, VP & GM of Audio at Vox Media, was approached internally and asked how to turn podcasting into a real business at the company. After just two years, they've seen real success with shows The Weeds, The Ezra Klein Show, Today, Explained, and Recode Decode. Listen as he shares Vox's approach.
Tales of Turbulence and Other Sonic Branding Stories, The Sonic Truth Ep. 15
A few years ago on a turbulent flight, Steve Milton heard a noise he associated with entering the "gates of hell." It was actually the sound from the cockpit to signal he had reached cruising altitude. Milton wondered who made the decision to use that sound, and more importantly, why. Today, Steve Milton runs Listen, a successful branding agency servicing all kinds of clients ranging from Tinder to Microsoft.
Making Dynamic Audio Creative for Hundreds of Markets� The Sonic Truth Ep. 14
For the first time in history, the spoken word has the same reach and arguably as much power as the written word. For most people, speech is the easiest and most obvious way to communicate. But for virtually all of history, the spoken word hasn't been scalable. Pete Jimison is the founder of audio agency Frequency, who are trying to tackle the problem head on.
Storefront Music on Writing for Commercials� The Sonic Truth Ep. 13
Storefront Music is a full service music production company based in New York specializing in original composition, sound design and music supervision. We spoke to one of its founding partners, John "Scrapper" Sneider, who has written music for over 500 commercials on projects with Apple, Netflix, American Express, Chevy, AT&T, Nike, CITI and IBM.
Research, Test, and Measure
the ROI of your audio assets.