NOW AVAILABLE: 2023 Audio insights Package
5 Things to Consider When Running a Brand Lift Study for Audio
So you're running an audio campaign and you're interested in understanding the impact of your asset on brand perception...where do
Podcast Consumption on YouTube
An impressive 78% of podcast listeners who are aware of YouTube have actively utilized its free version to consume podcasts.
Sonic Branding Success Story: Doritos
As consumers turned an increasing amount of attention to the audio channel, Frito-Lay focused less on the look of the
Summer Audio Listening Trends
The temperature is rising and so is audio consumption! With the weather heating up and audiences now steadily on the
Attribution & Brand Lift: The Measurement Powerhouse for Winning in Audio
You can't optimize without a baseline. In this educational and thought-provoking panel, Gretchen Smith of Ad Results and Sky Opila
Audio Attribution Glossary
Welcome to our Audio Attribution Glossary, a comprehensive resource designed to demystify the intricate world of audio attribution. Whether you're
Sounds Profitable Dives Deep on Veritonic’s Brand Lift Offering
Joining Bryan Barletta is Amanda DiMarco from Veritonic, a company focused on audio insights, demonstrating their new brand lift product. They walk through Veritonic's brand lift offering on this episode deep-dive.
Sonic Branding Success Story: Miller Lite
With a product as popular as Miller Lite, comes the responsibility of upholding a strong brand identity. To have a sound as memorable as their product, the brand decided upon their new audio logo using Veritonic's measurement capabilities.
How Big Media Rebrands Top to Bottom With Audacy
On this week's episode of The Sonic Truth podcast, we welcome the CMO of Audacy, Paul Suchman. Paul and our host Scott Simonelli start by discussing Audacy's rebrand (formerly Entercom). Next they get into why the creation of a sonic...
Research, Test, and Measure
the ROI of your audio assets.