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Featured Content | Reports

The Podcast Advertising Efficacy Guide by Veritonic

At Veritonic, our unwavering dedication is to empower brands, agencies, and platforms in connecting with their target audiences through exceptionally

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Featured Content | Reports

The Veritonic Audio Attention Report

Audio is one of the most immersive, affective, and effective media channels available to brands and advertisers today, yet it’s

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Featured Content | Datasheets

5 Things to Consider When Running a Brand Lift Study for Audio

So you're running an audio campaign and you're interested in understanding the impact of your asset on brand perception...where do

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Featured Content | Infographics

Podcast Consumption on YouTube

An impressive 78% of podcast listeners who are aware of YouTube have actively utilized its free version to consume podcasts.

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Featured Content | Videos

Attribution & Brand Lift: The Measurement Powerhouse for Winning in Audio

You can't optimize without a baseline. In this educational and thought-provoking panel, Gretchen Smith of Ad Results and Sky Opila

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Featured Content | Case Studies

Sonic Branding Success Story: Doritos

As consumers turned an increasing amount of attention to the audio channel, Frito-Lay focused less on the look of the

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Featured Content | Infographics

Summer Audio Listening Trends

The temperature is rising and so is audio consumption! With the weather heating up and audiences now steadily on the

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Case Studies | May 19, 2023

Brand Lift Success Story: Katz Digital & National Media Insights

A political candidate, in partnership with their agency National Media Insights, sought out the support of Katz Digital to understand the incremental impact audio advertising has versus their long-standing TV campaign investment. In order to draw data-driven conclusions, Katz and National Media Insights leveraged Veritonic’s Brand Lift solution to measure lifts in awareness, favorability, and intent among registered Republican and Independent state voters through its radio campaign while also unpacking incremental lifts to their historically strong TV investment.

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Datasheets | April 2, 2023

5 Things to Consider When Running a Brand Lift Study for Audio

So you're running an audio campaign and you're interested in understanding the impact of your asset on brand perception...where do you start? We've developed a simple 5 step guide for embarking on your first brand lift study to alleviate any grey area and tackle FAQ's to ensure you're equipped with a successful measurement strategy.

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Case Studies | March 27, 2023

Creative Measurement Success Story: Sport Clips | Play Audio Agency

As the nation’s leading hair care franchise dedicated to men and boys, Sport Clips Haircuts prides itself on providing an experience geared toward making clients feel comfortable, pampered, and refreshed.

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Videos | March 14, 2023

Sound Marketing in an Age of Uncertainty

In this must-see session, Steve Keller will present 3 guiding principles to help brands survive a recession while setting them up to thrive on the other side: the importance of defending your share of voice, the importance of focusing on long term brand building, and the importance of good audio creative. Steve will dive deep into how audio is well suited to helping brands achieve these goals, and the importance of measurement and optimization to maximize reach and ROI.

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Videos | March 14, 2023

Partnership is the New Pre-Roll

Advertisers are evolving their approach to audio, leaning into opportunities to co-create custom content and insert subject matter experts into conversations with reputable podcast hosts. Watch as Samantha Sweig from Havas Media and Scott Marino from Morning Brew as they unpack the evolution of content partnerships and effective measurement, sharing perspectives from both the publisher and advertiser/agency point of view. Viewers will gain a better understanding of how to identify and strategize opportunities for partnership, and how to measure the impact these partnerships have on brand health and in-market KPIs.

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Videos | March 14, 2023

“Alexa, Open Pizza Hut”: Advancing Your Consumer Engagement with Actionable Audio Advertising

This session is sure to ignite your audio strategy AND your taste buds! Charles Cadbury of Say It Now and Damian Scragg of Veritonic dive into the utilization of digital audio and smart speaker advertising for Pizza Hut, how it's driving increased engagement and brand awareness for QSR, and the tremendous opportunity that advertising on smart speakers holds for global brands, today and moving forward.

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Videos | March 14, 2023

Podcasting Trends & Mythbusters: What to look forward to in 2023?

In this informative and thought-provoking presentation, Hetal Patel from iHeartMedia separates the facts from the myths in terms of achieving success in the podcast space. Podcast audience growth is only achievable through advertising on other podcasts? Podcasts need to be 1M+ downloads per month to have a chance at success? Host reads are the best way to advertise on podcasts? Uncover the facts from the fiction and head into 2023 with a clear understanding of what's to come in podcasting in the year ahead.

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Videos | March 14, 2023

But First, Test. The Power of Testing in Developing Winning Audio Creative

In this insightful and enlightening session, leaders from world renowned brands including Pepsi, Indeed, and Sport Clips discuss the power of pre- and in-market audio testing, the impact that fully-optimized audio creative has on both campaign performance and ROI, and building overall confidence in audio investments.

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