Podcast Consumption on YouTube
An impressive 78% of podcast listeners who are aware of YouTube have actively utilized its free version to consume podcasts.
Sonic Branding Success Story: Doritos
As consumers turned an increasing amount of attention to the audio channel, Frito-Lay focused less on the look of the
Summer Audio Listening Trends
The temperature is rising and so is audio consumption! With the weather heating up and audiences now steadily on the
But First, Test. The Power of Testing in Developing Winning Audio Creative
In this insightful and enlightening session, leaders from world renowned brands including Pepsi, Indeed, and Sport Clips discuss the power of pre- and in-market audio testing, the impact that fully-optimized audio creative has on both campaign performance and ROI, and building overall confidence in audio investments.
Monetization in Podcast’s New Era
Podcasts are about to enter a new era of monetization. We are in a time where a single person with a microphone is enough to build an audience, ushering in a new era for creators and listener excitement in the space. However, having a unique voice and a mic doesn't necessarily lead straight to successful monetization. As podcast buying becomes more audience- and behavior-based, tracking listener trends and measuring outcomes becomes critical. During this session, we will look at new listener trends that have emerged; understand how advertisers can better adapt to evolving media; and dive deeper into the victories and challenges associated with measurement, gaining an understanding of what is holding back growth and possible solutions for the future.
Attribution & Brand Lift: The Measurement Powerhouse for Winning in Audio
You can't optimize without a baseline. In this educational and thought-provoking panel, Gretchen Smith of Ad Results and Sky Opila of Policygenius will sit down with Bryan Barletta of Sounds Profitable to discuss the key to success in audio: full-funnel audio campaign measurement. The discussion will dive deep into the metrics that attribution and brand lift provide, and how that data is helping to inform decisions around audio advertising and branding that are resulting in meaningful campaign performance, KPI, and revenue goals.
The Power of Audio for CPG
In this thought-provoking session, Margaux Natiello from Athletic Greens and Julia Kelly from Wondery will sit down with Idil Cakim from Audacy to dive deep into the branding and marketing benefits that audio provides the CPG vertical, and how the powdered greens giant in particular is harnessing the tremendous power of audio and podcast advertising to increase their reach and ROI.
Creative Measurement Success Story: Ecommerce Platform
A leading provider of essential internet infrastructure for commerce embarked on a mission to identify a new voice to embody their brand. In an effort to ensure optimal memorability and intent to take action within their target demographic - small business owners, small business decision makers, or aspiring business owners - the brand sought Veritonic Creative Measurement technology to identify an audio asset that would be a strong representation of their marketing voice and vision.
Brand Lift Success Story: Octave Audio
Octave Audio, a collaborative start-up powered by Bauer Media and News UK, wanted to understand the impact of its audience targeting service on the advertising campaigns of two of its clients: one of the largest music streaming platforms.
Research, Test, and Measure
the ROI of your audio assets.