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Featured Content | Reports

Study: Unlocking the Power of Audio Ads

New and exclusive insights on memorability, purchase intent, awareness, and frequency. If your brand is prioritizing investments in outdoor, display,

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Featured Content | Reports

The Veritonic Audio Attention Report

Audio is one of the most immersive, affective, and effective media channels available to brands and advertisers today, yet it’s

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Featured Content | Reports

The Podcast Advertising Efficacy Guide by Veritonic

At Veritonic, our unwavering dedication is to empower brands, agencies, and platforms in connecting with their target audiences through exceptionally

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Featured Content | Datasheets

5 Things to Consider When Running a Brand Lift Study for Audio

So you're running an audio campaign and you're interested in understanding the impact of your asset on brand perception...where do

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Featured Content | Infographics

Podcast Consumption on YouTube

An impressive 78% of podcast listeners who are aware of YouTube have actively utilized its free version to consume podcasts.

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Featured Content | Videos

Attribution & Brand Lift: The Measurement Powerhouse for Winning in Audio

You can't optimize without a baseline. In this educational and thought-provoking panel, Gretchen Smith of Ad Results and Sky Opila

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Featured Content | Case Studies

Sonic Branding Success Story: Doritos

As consumers turned an increasing amount of attention to the audio channel, Frito-Lay focused less on the look of the

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Featured Content | Infographics

Summer Audio Listening Trends

The temperature is rising and so is audio consumption! With the weather heating up and audiences now steadily on the

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Datasheets | November 15, 2023

2023 Insights Package: Your Comprehensive Resource for Elevating Your Marketing Strategy

Data is the cornerstone of power, which is why we remain committed to sharing actionable insights around the use and measurement of audio in marketing strategies. The 2023 Insights Package has been meticulously crafted to offer you a comprehensive recap of the impactful data that we (and our peers) have unveiled throughout 2023. It is tailored to serve as your strategic compass, guiding and enriching your marketing strategy in the forthcoming year and beyond.

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Glossary | September 27, 2023

Audio Attribution Glossary

Welcome to our Audio Attribution Glossary, a comprehensive resource designed to demystify the intricate world of audio attribution. Whether you're a content creator, agency, platform, or simply curious about the nuances of audio attribution, this glossary will provide you with a clear understanding of the terminology and best practices essential for giving credit where it's due in the realm of audio campaigns.

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Case Studies | September 8, 2023

The Power of Audio in Connecting Brands & their Audiences

Operating in a highly competitive and saturated landscape, a leading CRM and marketing technology platform was seeking data and insights around the efficacy of their audio advertising to increase their brand awareness, favorability, and intent among adults 18+ in the U.S. that listen to a curated set of podcasts. Additionally, they were seeking data and actionable insights

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Infographics | August 14, 2023

Podcast Consumption on YouTube

An impressive 78% of podcast listeners who are aware of YouTube have actively utilized its free version to consume podcasts. As a measurement provider, it’s important that we not only understand that podcast listening is happening on YouTube and can measure it, but how and why consumers are listening there. With this in mind, we are pleased to unveil new data into U.S. podcast listeners' use of YouTube to consume their favorite shows.

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Infographics | July 25, 2023

What do Programmatic Audio Ads Sound like in EMEA?

The transacting of audio ads programmatically continues to grow year-over-year. No matter how your audio is bought and sold, it's critical that marketers create highly prescriptive and optimized ads in order to ensure that their message resonates with their target audiences and results in strong ROI. In April of 2023, Veritonic and Acast teamed up to analyze the commonalities in audio creative of podcast ads served programmatically in EMEA year-to-date. Here is what they discovered.

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Infographics | July 25, 2023

What do Programmatic Audio Ads in the U.S. Sound Like?

Podcast advertising continues to rise in the US, with more than 214M 18+ consumers in the U.S. listeningto audio monthly. According to the IAB, programmatic ad buying of podcasts has been steadily growingsince 2019 — reaching a total of 8% of the total podcast ad spend last year. Regardless of how a podcastad is bought and served, it's more important than ever that marketers create highly prescriptive andoptimized ads in order to ensure that their message both resonates and results in strong ROI. In April of2023, Veritonic and Acast teamed up to analyze the commonalities in audio creative of YTD podcast adsserved programmatically in the US. Here is what they discovered.

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Infographics | July 25, 2023

What do Programmatic Audio Ads in AU/NZ Sound Like?

The transacting of audio ads programmatically continues to grow year-over-year. No matter how your audio is bought and sold, it's critical that marketers create highly prescriptive and optimized ads in order to ensure that their message resonates with their target audiences and results in strong ROI. In April of 2023, Veritonic and Acast teamed up to analyze the commonalities in audio creative of podcast ads served programmatically in Australia and New Zealand year-to-date. Here is what they discovered.

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Videos | July 2, 2023

Sound On: How Creative Testing Drives Success in Audio Advertising

In this webinar, Adam Pleiman of Play Audio Agency and Danielle Linden of Sport Clips will discuss their recent collaboration to create unique and engaging ASMR ads to promote Sport Clips’ MVP Hair Cut Experience.

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