Resource Hub - Veritonic

5 Things to Consider When Running a Brand Lift Study for Audio

So you're running an audio campaign and you're interested in understanding the impact of your asset on brand perception...where do

Podcast Consumption on YouTube

An impressive 78% of podcast listeners who are aware of YouTube have actively utilized its free version to consume podcasts.

Sonic Branding Success Story: Doritos

As consumers turned an increasing amount of attention to the audio channel, Frito-Lay focused less on the look of the

Summer Audio Listening Trends

The temperature is rising and so is audio consumption! With the weather heating up and audiences now steadily on the

Attribution & Brand Lift: The Measurement Powerhouse for Winning in Audio

You can't optimize without a baseline. In this educational and thought-provoking panel, Gretchen Smith of Ad Results and Sky Opila

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Audio Attribution Glossary

Welcome to our Audio Attribution Glossary, a comprehensive resource designed to demystify the intricate world of audio attribution. Whether you're

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Case Studies | December 9, 2020

Audio Advertising Success Story: Ulta Beauty

Visual-centric brands have historically let sound take a backseat in their advertising efforts. But with podcast listeners growing 40% in the past three years, Ulta Beauty knew investing in audio would be the only sound decision.

Reports | June 9, 2020

Who has the most effective audio brand? Find out in Veritonic’s 2022 Audio Logo Index.

With consumers moving rapidly toward more audio-centric lives, brands are increasingly looking to sound to develop deeper relationships with customers. A brand's holistic sonic identity can include everything from a custom melody when...

Podcasts | May 6, 2020

Hearing What Works: Audio Attribution Pt. 2

For Part Two of our attribution series we bring you Andy Pellett, Co-Founder of Podsights, a cross-platform attribution solution for podcasting. Andy and Scott discuss the irony that one of the hottest mediums for advertisers right now is still feeling some growing pains when it comes to measurement, and what leaders like Podsights are doing to help solve the problem.

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Case Studies | May 4, 2020

Sonic Branding Success Story: Bayer

Powered by proof of high-performing creative and precise ad targeting, the pharma giant improves its already high level of consumer trust with its new podcast ads.

Podcasts | April 22, 2020

Audio Storytelling With Jo Piazza

Jo Piazza is a best selling author, journalist, and (why we're most excited to have her), a multi-podcast host. Jo saw the opportunity in audio, its ability to reach a diverse and curious audience, and decided to go all in.

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