NOW AVAILABLE: 2023 Audio insights Package
5 Things to Consider When Running a Brand Lift Study for Audio
So you're running an audio campaign and you're interested in understanding the impact of your asset on brand perception...where do
Podcast Consumption on YouTube
An impressive 78% of podcast listeners who are aware of YouTube have actively utilized its free version to consume podcasts.
Sonic Branding Success Story: Doritos
As consumers turned an increasing amount of attention to the audio channel, Frito-Lay focused less on the look of the
Summer Audio Listening Trends
The temperature is rising and so is audio consumption! With the weather heating up and audiences now steadily on the
Attribution & Brand Lift: The Measurement Powerhouse for Winning in Audio
You can't optimize without a baseline. In this educational and thought-provoking panel, Gretchen Smith of Ad Results and Sky Opila
Audio Attribution Glossary
Welcome to our Audio Attribution Glossary, a comprehensive resource designed to demystify the intricate world of audio attribution. Whether you're
Audio Advertising Success Story: Ulta Beauty
Visual-centric brands have historically let sound take a backseat in their advertising efforts. But with podcast listeners growing 40% in the past three years, Ulta Beauty knew investing in audio would be the only sound decision.
Podcasting Is Working for Brands, Here’s Where it’s Going Next
An inspiring chat between podcasting leaders Niala Boodhoo, host of Axios Today, Matt Turck, CRO of Megaphone, Scott Elchison, Manager of Partnerships at IPG Media Lab, and our CEO Scott Simonelli about the future of podcasting.
Who has the most effective audio brand? Find out in Veritonic’s 2022 Audio Logo Index.
With consumers moving rapidly toward more audio-centric lives, brands are increasingly looking to sound to develop deeper relationships with customers. A brand's holistic sonic identity can include everything from a custom melody when...
Hearing What Works: Audio Attribution Pt. 2
For Part Two of our attribution series we bring you Andy Pellett, Co-Founder of Podsights, a cross-platform attribution solution for podcasting. Andy and Scott discuss the irony that one of the hottest mediums for advertisers right now is still feeling some growing pains when it comes to measurement, and what leaders like Podsights are doing to help solve the problem.
How is the public responding to the new era of audio ads? Look at the data.
When it comes to the economic impact of the COVID-19 crisis, repercussions across the ad world are arguably some of the most visible...and audible. Knowing that now is not really the time for a hard sell, advertisers around the globe are modifying their messaging and creating new campaigns that are about helping, which means, of course, they're also about branding...
Research, Test, and Measure
the ROI of your audio assets.