FREE DOWNLOAD: How Audio Turns Waiting Time into Brand-Building Opportunities
At Veritonic, our unwavering dedication is to empower brands, agencies, and platforms in connecting with their target audiences through exceptionally
Audio is one of the most immersive, affective, and effective media channels available to brands and advertisers today, yet it’s
So you're running an audio campaign and you're interested in understanding the impact of your asset on brand perception...where do
An impressive 78% of podcast listeners who are aware of YouTube have actively utilized its free version to consume podcasts.
You can't optimize without a baseline. In this educational and thought-provoking panel, Gretchen Smith of Ad Results and Sky Opila
As consumers turned an increasing amount of attention to the audio channel, Frito-Lay focused less on the look of the
The temperature is rising and so is audio consumption! With the weather heating up and audiences now steadily on the
In this episode we talk voice with one of the most recognizable voices in advertising, Rishad Tobaccowala. We dive deep on everything from how voice has enabled some of the biggest technological changes in the past few years...
In order to measure engagement amongst Hispanic consumers, this smart home technology company alongside Katz, partnered with Veritonic to capture the impact of radio advertising on metrics such as awareness and purchase intent.
Visual-centric brands have historically let sound take a backseat in their advertising efforts. But with podcast listeners growing 40% in the past three years, Ulta Beauty knew investing in audio would be the only sound decision.
An inspiring chat between podcasting leaders Niala Boodhoo, host of Axios Today, Matt Turck, CRO of Megaphone, Scott Elchison, Manager of Partnerships at IPG Media Lab, and our CEO Scott Simonelli about the future of podcasting.
Advertising Week has come to a close, but that doesn't mean you can't still take in its amazing content. Check out this masterclass from Damian Scragg, our GM of International, on the next wave of audio marketing measurement.
With consumers moving rapidly toward more audio-centric lives, brands are increasingly looking to sound to develop deeper relationships with customers. A brand's holistic sonic identity can include everything from a custom melody when...
For Part Two of our attribution series we bring you Andy Pellett, Co-Founder of Podsights, a cross-platform attribution solution for podcasting. Andy and Scott discuss the irony that one of the hottest mediums for advertisers right now is still feeling some growing pains when it comes to measurement, and what leaders like Podsights are doing to help solve the problem.
the ROI of your audio assets.
Today is a great day to make more informed decisions around your audio strategy.