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Featured Content | Whitepapers

Whitepaper: Why In-Game Audio Ads Are a Brand’s Secret Weapon

As mobile gaming cements its place in mainstream entertainment, advertisers are waking up to a massive opportunity hiding in plain

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Featured Content | Reports

Study: How to Unlock the Full Potential of Podcast Advertising

With over 135 million podcast listeners in the U.S. alone, podcasts offer brands a powerful platform to engage with a

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Featured Content | Reports

Study: Unlocking the Power of Audio Ads

New and exclusive insights on memorability, purchase intent, awareness, and frequency. If your brand is prioritizing investments in outdoor, display,

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Featured Content | Reports

The Veritonic Audio Attention Report

Audio is one of the most immersive, affective, and effective media channels available to brands and advertisers today, yet it’s

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Featured Content | Reports

The Podcast Advertising Efficacy Guide by Veritonic

At Veritonic, our unwavering dedication is to empower brands, agencies, and platforms in connecting with their target audiences through exceptionally

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Featured Content | Datasheets

5 Things to Consider When Running a Brand Lift Study for Audio

So you're running an audio campaign and you're interested in understanding the impact of your asset on brand perception...where do

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Featured Content | Infographics

Podcast Consumption on YouTube

An impressive 78% of podcast listeners who are aware of YouTube have actively utilized its free version to consume podcasts.

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Featured Content | Videos

Attribution & Brand Lift: The Measurement Powerhouse for Winning in Audio

You can't optimize without a baseline. In this educational and thought-provoking panel, Gretchen Smith of Ad Results and Sky Opila

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Featured Content | Case Studies

Sonic Branding Success Story: Doritos

As consumers turned an increasing amount of attention to the audio channel, Frito-Lay focused less on the look of the

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Featured Content | Infographics

Summer Audio Listening Trends

The temperature is rising and so is audio consumption! With the weather heating up and audiences now steadily on the

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Case Studies | November 18, 2022

Brand Lift Success Story: TalkTalk | Audio Plus

Leveraging Veritonic's built-for-audio Brand Lift solution, AudioPlus was able to measure the power and resonance of their audio ads among their target audience and optimize them accordingly.

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Case Studies | March 7, 2022

Brand Lift Success Story: Octave Audio

Octave Audio, a collaborative start-up powered by Bauer Media and News UK, wanted to understand the impact of its audience targeting service on the advertising campaigns of two of its clients: one of the largest music streaming platforms.

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Case Studies | December 1, 2021

Brand Lift Success Story: Katz Digital

Amidst a high density of misinformation regarding COVID vaccines, the government of a state with low vaccine rates partnered with Katz Digital to run a podcast campaign with the goal of encouraging favorable perception of getting vaccinated.

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Case Studies | November 11, 2021

Audio Advertising Success Story: Retail

One of America's largest retailers was in search of fast and reliable data that would guide them in deciding which of their creative assets for a national TV campaign scored as most favorable amongst their target audience.

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Case Studies | November 4, 2021

Sonic Branding Success Story: Doritos

As consumers turned an increasing amount of attention to the audio channel, Frito-Lay focused less on the look of the Doritos brand, and more on its sound. The brand tested their new sonic identity using Veritonic measurement capabilities.

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Videos | November 2, 2021

Sounds Profitable Dives Deep on Veritonic’s Brand Lift Offering

Joining Bryan Barletta is Amanda DiMarco from Veritonic, a company focused on audio insights, demonstrating their new brand lift product. They walk through Veritonic's brand lift offering on this episode deep-dive.

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Case Studies | November 1, 2021

Sonic Branding Success Story: Miller Lite

With a product as popular as Miller Lite, comes the responsibility of upholding a strong brand identity. To have a sound as memorable as their product, the brand decided upon their new audio logo using Veritonic's measurement capabilities.

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Case Studies | October 6, 2021

Audio Logo Success Story: Pharma

For an industry with rarely any sonic branding examples to compare to, this pharma brand knew it was crucial to develop and launch a mnemonic that would inspire a positive connection to the leading IBS medication consumers.

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