Resource Hub - Veritonic

Podcast Consumption on YouTube

An impressive 78% of podcast listeners who are aware of YouTube have actively utilized its free version to consume podcasts.

Whitepaper: Why In-Game Audio Ads Are a Brand’s Secret Weapon

As mobile gaming cements its place in mainstream entertainment, advertisers are waking up to a massive opportunity hiding in plain

Case Study: Perdue Farms Launches a Distinctive Sonic Identity with Veritonic & Made Music Studio

Perdue Farms, one of America’s most trusted names in poultry, aimed to deepen emotional connection and increase brand recall through

Ai-Generated Audio Ads Drive 10%+ Higher Performance

A case study by Instreamatic and dentsu demonstrated that AI-generated audio ads improved key brand metrics in a campaign promoting

Sonic Branding Success Story: Doritos

As consumers turned an increasing amount of attention to the audio channel, Frito-Lay focused less on the look of the

The Veritonic Audio Attention Report

Audio is one of the most immersive, affective, and effective media channels available to brands and advertisers today, yet it’s

The Podcast Advertising Efficacy Guide by Veritonic

At Veritonic, our unwavering dedication is to empower brands, agencies, and platforms in connecting with their target audiences through exceptionally

5 Things to Consider When Running a Brand Lift Study for Audio

So you're running an audio campaign and you're interested in understanding the impact of your asset on brand perception...where do

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Podcasts | March 25, 2021

Getting the Most Out of Your Brand’s Content — With Snackable AI’s Mari Joller

How do you get a podcast, for example, in front of consumers easily, and give them the gist of it quickly? Mari Joller created Snackable to solve the problem, using AI to produce clearly-summarized and shareable spoken word content.

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Podcasts | February 23, 2021

Part 2: The 9 Innings of Audio with Rishad Tobaccowala

In this episode we talk voice with one of the most recognizable voices in advertising, Rishad Tobaccowala. We dive deep on everything from how voice has enabled some of the biggest technological changes in the past few years...

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Podcasts | February 10, 2021

The 9 Innings of Audio — with Rishad Tobaccowala

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Case Studies | January 4, 2021

Radio Advertising Success Story: Katz Radio Group

In order to measure engagement amongst Hispanic consumers, this smart home technology company alongside Katz, partnered with Veritonic to capture the impact of radio advertising on metrics such as awareness and purchase intent.

Case Studies | December 9, 2020

Audio Advertising Success Story: Ulta Beauty

Visual-centric brands have historically let sound take a backseat in their advertising efforts. But with podcast listeners growing 40% in the past three years, Ulta Beauty knew investing in audio would be the only sound decision.

Research, Test, and Measure

the ROI of your audio assets.

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Podcast Consumption on YouTube

Whitepaper: Why In-Game Audio Ads Are a Brand’s Secret Weapon

Case Study: Perdue Farms Launches a Distinctive Sonic Identity with Veritonic & Made Music Studio

Ai-Generated Audio Ads Drive 10%+ Higher Performance

Sonic Branding Success Story: Doritos

The Veritonic Audio Attention Report

The Podcast Advertising Efficacy Guide by Veritonic

5 Things to Consider When Running a Brand Lift Study for Audio

Filter By

Getting the Most Out of Your Brand’s Content — With Snackable AI’s Mari Joller

Veritonic’s findings on how voice can boost results – Tuning In: Advertising In Uncertain Times

Part 2: The 9 Innings of Audio with Rishad Tobaccowala

The 9 Innings of Audio — with Rishad Tobaccowala

Radio Advertising Success Story: Katz Radio Group

Audio Advertising Success Story: Ulta Beauty

Podcasting Is Working for Brands, Here’s Where it’s Going Next

The Next Wave of Audio Measurement

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