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May 20, 2025 | Marketing

Pre and Post-Launch Testing: The Key to Audio Campaigns That Perform

In today’s noisy media environment, brands aren’t just fighting for attention—they’re fighting for retention. With more brands investing in podcasts, streaming audio, and smart speaker placements, the question isn’t just...

May 15, 2025 | Marketing

Why CTV Marketers Need Optimization and Measurement Tools to Drive Better Results

In a rapidly evolving media landscape, Connected TV has emerged as one of the most powerful channels for brands to reach engaged audiences at scale. But with this opportunity comes...

Apr 30, 2025 | Marketing

Leveling Up Creative Measurement: How Veritonic Is Making Audio Testing Faster, Smarter, and More Collaborative

At Veritonic, we believe great audio creative deserves great measurement — and that optimizing your sonic assets should be as seamless, efficient, and collaborative as possible. Today, we’re proud to...

Apr 10, 2025 | Marketing

Brand Lift Isn’t Just a Metric. It’s a Megaphone.

Let’s be honest. If you're a marketer, you've probably heard the phrase brand lift so many times it's lost all meaning. It's become one of those shiny terms we toss...

Apr 2, 2025 | Marketing

Why In-Game Audio Ads Are a Brand’s Secret Weapon

As mobile gaming cements its place in mainstream entertainment, advertisers are waking up to a massive opportunity hiding in plain sight—in-game audio ads. Not only are these ads non-intrusive and...

Mar 31, 2025 | Marketing

Why Audio Deserves a Bigger Seat at the MMM Table

Media Mix Modeling (MMM) has long been the go-to framework for brands looking to allocate budgets wisely across channels. But in the rush to optimize for what’s easily measurable, one...

Mar 25, 2025 | Marketing

Why Sonic Branding Deserves Its Own Analytics Strategy

As brands continue to invest in podcasts, streaming audio, and voice assistants, sonic branding—the strategic use of sound to reinforce brand identity—is taking center stage. Yet despite its rising prominence,...

Mar 10, 2025 | Marketing

Unleashing the Power of Podcast Audience Data

The podcast industry continues to grow, attracting more listeners and advertisers alike. As investment in podcast advertising increases, so does the need for reliable audience insights—yet traditional demographic data collection...

Mar 3, 2025 | Marketing

Unlocking the Full Potential of Audio: How to Measure Impact Effectively

From understanding brand lift to gauging engagement and optimizing creative elements, there are multiple ways to measure audio’s effectiveness. Let’s explore the key measurement methodologies that help brands refine their...

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