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Sep 26, 2023 | Kristin Charron

Unlocking the Power of Audio Ads for a Profitable 2023 Holiday Season

The holiday season is approaching, and if you're looking to make a lasting impression on your target audience, audio and podcast advertising is the perfect gift for your marketing strategy....

Sep 20, 2023 | Kristin Charron

Brand Lift: Sound Measurement for Audio Campaigns

In the world of advertising, staying ahead of the curve is key to success. With the rise of audio and podcast advertising, brands are increasingly turning to audio campaigns to...

Sep 6, 2023 | Kristin Charron

Brands – Feeling Uncertain about the Efficacy of your Media Mix?

An analysis of recent feedback from more than 1,000 individuals employed at brands across the U.S. revealed that 66% of their Senior Management teams have challenged the efficacy of their...

Aug 28, 2023 | Kristin Charron

Feeling Uncertain About Your Audience Engagement?

An analysis of recent feedback from more than 1,000 individuals employed at brands across the U.S. revealed that 14% are uncertain about whether their current media spend mix effectively engages...

Jul 25, 2023 | Kristin Charron

A Global Look at Programmatic Ad Creative Trends

Programmatic ad buying is continuing to grow year over year, with a whopping 8% of total podcast ad spend last year being attributed to programmatic, according to the IAB. Alongside...

Jul 11, 2023 | Kristin Charron

So You’re Starting a Branded Podcast – Now What?

As you are probably aware if you are reading this - branded podcasts are an incredibly effective vehicle for telling a brand’s story and increasing its reach. Similar to the...

Jun 12, 2023 | Marketing

The Game Changing Combination of Audio Attribution & Brand Lift

In today's fast-paced digital landscape, brand marketers face the constant challenge of measuring the impact of their advertising efforts. While visual campaigns can be easily tracked and analyzed, audio advertising...

Nov 4, 2022 | Marketing

Political Audiences Want to Hear from Brands

As a brand, you have a wide array of marketing channels at your disposal to reach voters in the United States, including video, display, and social media. But have you...

Aug 23, 2022 | Marketing

Podcast Listener Insights Series Recap

Recently, we concluded our 3-part webinar series titled 'Podcast Listener Insights Series.' This series surveyed podcast listeners in the U.S. to present updated data around their habits as it relates...

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