New Whitepaper: Unlock the Power of In-Game Audio Ads
At Veritonic, we believe great audio creative deserves great measurement — and that optimizing your sonic assets should be as seamless, efficient, and collaborative as possible. Today, we’re proud to...
Let’s be honest. If you're a marketer, you've probably heard the phrase brand lift so many times it's lost all meaning. It's become one of those shiny terms we toss...
As mobile gaming cements its place in mainstream entertainment, advertisers are waking up to a massive opportunity hiding in plain sight—in-game audio ads. Not only are these ads non-intrusive and...
Media Mix Modeling (MMM) has long been the go-to framework for brands looking to allocate budgets wisely across channels. But in the rush to optimize for what’s easily measurable, one...
As brands continue to invest in podcasts, streaming audio, and voice assistants, sonic branding—the strategic use of sound to reinforce brand identity—is taking center stage. Yet despite its rising prominence,...
The podcast industry continues to grow, attracting more listeners and advertisers alike. As investment in podcast advertising increases, so does the need for reliable audience insights—yet traditional demographic data collection...
From understanding brand lift to gauging engagement and optimizing creative elements, there are multiple ways to measure audio’s effectiveness. Let’s explore the key measurement methodologies that help brands refine their...
Audio has emerged as a powerful force in modern marketing. From sonic logos and podcast ads to functional sounds and audio-first campaigns, brands are increasingly leveraging sound to create emotional...
With podcast and audio advertising becoming a core part of many brands’ media strategies, agencies have a unique opportunity to help their clients stand out in a growing but increasingly...
the ROI of your audio assets.
Today is a great day to make more informed decisions around your audio strategy.
