BLOG POST • December 16, 2020
From a sheer business standpoint, audio, arguably more than any other channel or format (and with expectations obviously adjusted for the pandemic), thrived in 2020. Driven by podcasting and voice, perpetually anchored by radio...
BLOG POST • December 15, 2020
How do you console, support, not offend, and ultimately sell to an entire world in crisis? It’s not easy. That’s why we’re calling out the brands that did it right this year on our 2020 Top Audio Advertisers List.
BLOG POST • March 11, 2020
“We’re now thinking about the sound [of a brand advert] first versus the look second. It’s a really interesting way of approaching that immersive consumer experience.” - John Burke, global chief marketing officer of Bacardi and president of Bacardi Global Brands. The proof is now abundant: getting audio marketing right -- powered by a methodical strategy -- has never been more critical.