Veritonic and Authentic Intelligence empower brands to co-create culture—and measure the impact
Marketing without measurement is like sailing without a compass. And in 2025, there’s only one direction forward: brand lift at the core. Here’s why:
Picture this: You're watching a YouTube video with your phone flipped face-down, earbuds in, while cooking dinner. You're not watching—you're listening. You're not alone. Millions use YouTube as an audio-first...
We didn’t touch down in the south of France this year—but like many in the industry, we were paying close attention to what was coming out of Cannes Lions 2025....
When marketers think of Connected TV (CTV) and Smart TVs, visuals typically take center stage. But a shift is underway—one that puts audio in the driver’s seat. As CTV adoption...
Performance metrics dominate most media dashboards—clicks, conversions, ROAS. But what if those metrics only tell half the story? As channels like audio, CTV, and podcasting continue to grow, traditional attribution...
From podcasts to programmatic TV spots, audio and video storytelling have never been more influential — or more intertwined. As content consumption becomes increasingly omnichannel, brands must adapt not just...
Creative is often treated as the final mile in a CTV campaign — the asset that gets dropped into a media plan after the real decisions are made. But as...
In today’s noisy media environment, brands aren’t just fighting for attention—they’re fighting for retention. With more brands investing in podcasts, streaming audio, and smart speaker placements, the question isn’t just...
In a rapidly evolving media landscape, Connected TV has emerged as one of the most powerful channels for brands to reach engaged audiences at scale. But with this opportunity comes...
the ROI of your audio assets.
Today is a great day to make more informed decisions around your audio strategy.
