New Whitepaper: Unlock the Power of In-Game Audio Ads
We didn’t touch down in the south of France this year—but like many in the industry, we were paying close attention to what was coming out of Cannes Lions 2025....
When marketers think of Connected TV (CTV) and Smart TVs, visuals typically take center stage. But a shift is underway—one that puts audio in the driver’s seat. As CTV adoption...
Performance metrics dominate most media dashboards—clicks, conversions, ROAS. But what if those metrics only tell half the story? As channels like audio, CTV, and podcasting continue to grow, traditional attribution...
From podcasts to programmatic TV spots, audio and video storytelling have never been more influential — or more intertwined. As content consumption becomes increasingly omnichannel, brands must adapt not just...
Creative is often treated as the final mile in a CTV campaign — the asset that gets dropped into a media plan after the real decisions are made. But as...
In today’s noisy media environment, brands aren’t just fighting for attention—they’re fighting for retention. With more brands investing in podcasts, streaming audio, and smart speaker placements, the question isn’t just...
In a rapidly evolving media landscape, Connected TV has emerged as one of the most powerful channels for brands to reach engaged audiences at scale. But with this opportunity comes...
At Veritonic, we believe great audio creative deserves great measurement — and that optimizing your sonic assets should be as seamless, efficient, and collaborative as possible. Today, we’re proud to...
Let’s be honest. If you're a marketer, you've probably heard the phrase brand lift so many times it's lost all meaning. It's become one of those shiny terms we toss...
the ROI of your audio assets.
Today is a great day to make more informed decisions around your audio strategy.
