Creative Measurement
Go deep on how to move people with audio.
Quantifiable intelligence on what makes your audio creative — from podcast ads to sonic brand, voiceovers to script — most effective.
Quantifiable intelligence on what makes your audio creative — from podcast ads to sonic brand, voiceovers to script — most effective.
Raja Rajamannar, CMO of Mastercard, on testing their sonic brand in Fortune, 2019.
And sound, according to endless research, has an unmatched communicative power; in the "audio renaissance," it’s more critical than ever.
The time for guessing at what makes the best audio creative is over. Quantify your most resonant, persuasive assets — from podcast ads to sonic brand elements — before you launch them. Grow loyal customers more efficiently and cost effectively.
Learn which creative assets score the highest against specific audiences or the general population — and why. Act on what drives consumer loyalty — in everything from audio ads to voiceovers in video, podcasts and more.
See how your creative asset compares to others like it. Compare by:
Understand the most powerful parts of a given asset, including:
Being able to assess the universe of podcast ads, radio / streaming ads, sonic brands and other assets is critical, but only a common metric gives it meaning. Veritonic Audio Score is the linchpin of audio measurement.
It’s powered by Machine Listening and Learning (M-LAL™), trained through years of analyzing thousands of audio files, correlating them with second-by- second human response data, and predicting response.
How It Works