PRESS
• February 13, 2023
Joint Study by Audacy and Veritonic Reveals How to Make the Most Effective Audio Ads
Veritonic, the industry’s comprehensive audio research and analytics platform, announced today a groundbreaking audio study in partnership with Audacy, concluding that in audio ads, four key features maximize intent to purchase, recall, and brand favorability: sonic branding, music, voice, and message.