Press

PRESS • March 07, 2023

Sperry Selects Veritonic for Audio Creative Testing

Veritonic, the industry’s comprehensive audio research and analytics platform, announced today that Sperry has selected the Veritonic platform to make data-backed decisions around the audio assets that they incorporate into their multi-channel marketing mix.

PRESS • February 27, 2023

Veritonic’s Second Annual Audio Intelligence Summit Celebrates the Power of Audio with Record Attendance, Unmatched Insights, and Thought Leadership

Nearly 300 audio and podcast advertising influencers – including major brands, agencies and publishers – met on February 15 in New York City for Veritonic’s second annual Audio Intelligence Summit, to dive deep into key advancements and technologies in audio advertising.

PRESS • February 13, 2023

Joint Study by Audacy and Veritonic Reveals How to Make the Most Effective Audio Ads

Veritonic, the industry’s comprehensive audio research and analytics platform, announced today a groundbreaking audio study in partnership with Audacy, concluding that in audio ads, four key features maximize intent to purchase, recall, and brand favorability: sonic branding, music, voice, and message.

PRESS • January 18, 2023

Veritonic Expands Sales and Product Teams to Meet Increased Demand for Audio Intelligence

Veritonic, the industry’s comprehensive audio research and analytics platform, announced today a number of new hires that bolster their commitment to providing best-in-class data and technology to brands, agencies, and platforms around the world that are leveraging audio as part of their marketing strategy.

PRESS • January 13, 2023

Veritonic Achieves SOC 2 Type I Certification

Veritonic, the industry’s comprehensive audio research and analytics platform, announced today that it has completed the Security Organization Control (SOC) 2 Type I auditing procedure for Service Organizations, also known as SSAE 18.

PRESS • December 08, 2022

Veritonic Added to List of Acast’s Preferred Audio Attribution Partners

Veritonic, the industry’s comprehensive audio analytics and research platform, announced today that they have been approved as an attribution partner by Acast, the world’s largest independent podcast company.

PRESS • November 16, 2022

Octave Audio Selects Veritonic’s Brand Lift Technology for Audio Measurement

Veritonic, the industry’s comprehensive audio research and analytics platform, announced today that Octave Audio, the targeted audio advertising platform and joint venture of News UK’s Wireless and Bauer Media, has renewed their partnership with Veritonic, selecting their Brand Lift technology to provide their clients with unparalleled data and insights around the performance of their audio creative.

PRESS • November 14, 2022

Veritonic To Host the Second Annual Audio Intelligence Summit

Veritonic, the industry’s comprehensive audio research and analytics platform, announced today the second annual Audio Intelligence Summit.

PRESS • November 01, 2022

Veritonic Wins 2022 Public Relations and Marketing Excellence Award

Veritonic, the industry’s comprehensive audio research and analytics platform, today announced that the company has been awarded the 2022 Public Relations and Marketing Excellence Awards by Business Intelligence Group.

PRESS • October 17, 2022

Veritonic Added to List of Preferred Audio Attribution Partners by Audioboom

Veritonic, the industry’s comprehensive audio analytics and research platform, announced today that they have been approved as an attribution partner by Audioboom, the leading independent global podcast publisher.

PRESS • September 13, 2022

NPR Selects Veritonic for Brand Lift and Attribution

NPR Will Utilize Veritonic’s Built-For-Audio Brand Lift and Attribution Solutions to provide unparalleled Campaign Performance Data to their Brand and Agency Partners

PRESS • September 06, 2022

Veritonic: Political AM/FM Radio Ad Best Practices: Use The Voice Of The Candidate And Customize The Ad To The Station Audience

The Cumulus Media | Westwood One Audio Active Group® partnered with Veritonic, to evaluate creative of two non-traditional approaches to political AM/FM radio ads – ads that were completely voiced by the candidate and ads that were customized to an AM/FM radio station’s audience that also sought voter input.

PRESS • August 08, 2022

Australia-Based Podcast Company Ranieri & Co. Selects Veritonic to Measure Ad Performance Across its Podcast Network

This year Ranieri & Co. also released its first two original podcasts, Motherlode and The Long Haul. The company will use Veritonic’s attribution solution to understand the impact and prove the value and ROI of the company’s audio creative for the podcasts it represents.

PRESS • July 07, 2022

Veritonic to Unveil New Podcast Listener Data Including Consumption, Engagement, and Purchase Behaviors in Upcoming Webinar Series

We are excited to announce our three-part webinar series, Podcast Listener Insights. The informative series will provide brands, agencies and marketers with new and exclusive data on the media consumption, engagement, and purchase propensities of podcast listeners in the U.S.

PRESS • June 28, 2022

Veritonic Announces $7.5 Million Series A Funding Round to Power the Next Phase of Audio Measurement for Brands & Publishers

Veritonic announced today it closed a $7.5 million Series A funding round led by Lavrock Ventures, with additional investment from Progress Ventures, Greycroft, Lerer Hippeau and Newark Venture Partners.

PRESS • May 05, 2022

Veritonic Launches Audio-First Attribution Solution to Measure Ad Performance Across Apps, Hosting Platforms, and Listening Devices

A key component of Veritonic’s audio research and analytics platform, Attribution helps advertisers better understand the impact of their audio creative and gain actionable insights that further the ROI on their advertising dollars.

PRESS • March 24, 2022

Veritonic’s 2022 Audio Logo Index Reinforces the Powerful Role that Audio Plays in Marketing

The Index measures and ranks the audio logos of nearly 90 brands that are successfully leveraging the medium to engage their audiences, increase their reach, and grow their market share.

PRESS • February 16, 2022

Veritonic Announces Seat on IAB’s Audio Board

Veritonic announced today that they have joined the Interactive Advertising Bureau’s Audio Board. Veritonic’s CRO, Korri Kolesa, will represent the company on the board.

PRESS • February 08, 2022

Registration for Veritonic’s Audio Intelligence Summit Now Open

The summit will take place in-person on March 1st at SECOND Floor in NYC

PRESS • February 01, 2022

Veritonic Announces API for Audio Scoring

Veritonic announced a first-of-its-kind API for audio scoring. With Veritonic’s API, publishers, agencies, & technology vendors can seamlessly view audience engagement scores in any system or tools they use.

PRESS • January 12, 2022

Veritonic to Host the First Annual Audio Intelligence Summit

This summit will spotlight innovations in the audio and podcast industry, as well as the data and analytics that are driving decisions and increasing ROI for the foremost thought leaders in the space.

PRESS • November 02, 2021

Veritonic Expands Audio Campaign Performance Capabilities to Provide Unprecedented Brand Lift Data

Veritonic announced the addition of brand lift to its robust campaign reporting capabilities. The addition of brand lift provides users with a comprehensive view of their audio advertising effectiveness and the key drivers behind it.

PRESS • October 13, 2021

Veritonic Names Kristin Charron Vice President of Marketing

Veritonic, the leading audio analytics platform, announced today the appointment of Kristin Charron as Vice President, Marketing. Charron, a ten-year veteran of the global audio technology and services company Triton Digital, will lead...

PRESS • September 21, 2021

Veritonic Appoints Audio and Media Tech Veteran Korri Kolesa as Chief Revenue Officer

oday, leading audio analytics platform Veritonic announced the appointment of audio and media tech veteran Korri Kolesa to the company's newly created position of Chief Revenue Officer. Korri's responsibilities will include driving...

PRESS • May 28, 2021

Veritonic's Fifth-Annual Audio Logo Index Highlights Sonic Branding Best Practices

Audio-based media is experiencing a massive rise, across podcasts, streaming services and even social media platforms, with new live-audio platforms and features gaining steam. As a result, consumer brands are racing to reach new audiences.

PRESS • September 23, 2019

Veritonic Launches Predictive Audio Score To Ensure Businesses Leverage The Most Powerful Audio Creative Quickly

Veritonic, the audio intelligence platform, today launched new predictive capabilities for Veritonic Audio Score, the first overall rating standard for audio creative including ads, voiceovers, sonic brand elements and more. The new technology generates an instant, comprehensive score for marketers and others to understand how their audio creative stacks up to others like it and make fast, informed decisions as a result.

PRESS • July 31, 2018

Audio Measurement Platform Veritonic Raises $3.5M Seed To Scale Data-Driven Approach To Audio Marketing

Proud to announce our new round of funding. Read the news!