Veritonic Press

PRESS • June 16, 2021

Research Shows Why Audio Advertisers Need to Diversify Their Voice Talent

We recently completed a study involving two experiments (a lab experiment—conducted in collaboration with Veritonic—and a large-scale field experiment) designed to explore the impact of racialized listening on ad favorability...

PRESS • June 07, 2021

Digiday: Media Buying Briefing

For decades, radio was the sole audio media option for buyers and planners, but the advent of podcasts and streaming audio changed all that. It also empowered the era of sonic branding. Audio intelligence platform Veritonic’s latest...

PRESS • June 04, 2021

Insurance and fast food lead Veritonic Audio Logo Index for 2021

Insurance and QSR (Quick Service Restaurants, or fast food) are the top two sectors in the 2021 edition of Veritonic’s Audio Logo Index. The Insurance segment had the highest score in the U.S., while QSR tallied an equal score for the UK.

PRESS • June 03, 2021

Insurance Category Tops Annual Veritonic Ranking Of Marketers With Best Sonic Brands.

The top two scoring companies in Veritonic’s annual ranking of the brands with the best sonic branding come from the insurance industry. And that is no coincidence. The insurance category ruled in the 2021 Audio Logo Index.

PRESS • May 28, 2021

Veritonic releases data report on audio brand effectiveness

Audio intelligence platform, Veritonic has released its 2021 Audio Logo Index, which analyses consumer response, emotional resonance and overall effectiveness of audio logos and sonic branding among top brands.

PRESS • April 09, 2021

Indeed Has Best-Performing Audio Ad In March, Says Veritonic.

Veritonic credits not only a strong brand, but Indeed’s continued emphasis on women, saying in the current climate that “forward-thinking, culturally-on-target perspective drives success.” Indeed’s number one-scoring audio ad in March...

PRESS • April 05, 2021

Why Clubhouse Is So Hot Right Now

Voices are so much more nuanced and personal than the written word. "Given that it's literally based on people chatting, it's arguably the most 'social' social media. It feels more authentic and spontaneous," says Simonelli.

PRESS • April 05, 2021

UK Supermarkets Must Stay Agile and Adaptable With Audio Advertising

The supermarket sector has remained front and centre during the pandemic, and 2020 proved to be a critical time for supermarket brands to stay in front of consumers. They needed to stay agile, adaptable and current, keeping consumers...

PRESS • March 24, 2021

Announcing the Research Awards 2020-21 Finalists.

Veritonic and partner Southern Cross Austereo are selected as finalists for the Research Award in Technology and Innovation for identifying the most effective audio logos to support optimised brand marketing investment in the audio channel.

PRESS • March 19, 2021

Spanish Language Radio: A Wise Choice For a Smart Brand

A smart home technology company turned to radio to boost engagement among Hispanic consumers across key markets in 2020. Katz partnered with Veritonic to measure the impact of radio advertising on key brand health metrics...

PRESS • March 15, 2021

Thanks To One Voice, Farmers Insurance Had Best Scoring Audio Ad In February.

Farmers Insurance had the best performing audio ad during February, according to Veritonic’s monthly Audio Ad Index. The ranker looks at which audio ads are performing best with listeners on traditional radio, podcasts, and streaming audio.

PRESS • March 08, 2021

We Need More Women Working In Adtech

A large and ever increasing part of podcasting is being driven by technology, with opportunities to work in a variety of areas that will drive our industry forward. Amanda DiMarco, Director of Client Success at Veritonic, points out that...

PRESS • February 23, 2021

How does audio shape our experience with technology‪?

We communicate, shop, and find entertainment online; it’s how we experience our world. Randi discusses the scientific measurement of audio’s influence on human perceptions with Scott Simonelli, CEO of research firm Veritonic.

PRESS • February 22, 2021

The InFOCUS Podcast: Scott Simonelli

Veritonic is just one company that has marketing intelligence tools wrapped around digital audio marketing. In this podcast, presented by DOT.fm, Veritonic founder and CEO Scott Simonelli shares his thoughts on the impact of this...

PRESS • February 09, 2021

For Valentine’s Day, Macy’s Hits Airwaves With ‘Up Your Romance’ Message.

As Valentine’s Day approaches, Macy’s is calling on shoppers to “up your romance” with gifts for her and him. For the week of Feb. 1-7, the department store chain placed 36,420 ads on broadcast radio to drive shoppers into its stores...

PRESS • February 08, 2021

AutoZone’s Timely Cold Weather Message Make It January’s Best-Rated Ad.

Veritonic is now releasing a monthly Audio Ad Index that will provide a snapshot of which audio spots are performing the best across traditional radio, podcasts, and streaming audio services. Leading the pack in January was AutoZone...

PRESS • February 05, 2021

“Hope and Help” Audio Ads Resonate

Marketing company Veritonic wants to raise awareness of effective audio advertising. So it has introduced a monthly feature identifying advertisers that are producing the most effective spots for radio, podcasting and other audio platforms.

PRESS • January 21, 2021

Consumers Say Yes to Voice Ads – Literally!

For the past six months, we have been testing effectiveness and resonance of voice ads via a closed beta with major brands such as KFC, Xfinity, Unilever, The Home Depot, Acura, and more. Keep reading on for our top learnings from our test.

PRESS • January 15, 2021

How Automakers Are Using Audio In Their Marketing.

Like other categories, auto advertisers have altered their ad strategies, ranging from striking a more comforting tone to changing creative directions entirely. For automakers, that has involved turning their creative focus to outdoor...

PRESS • January 08, 2021

2021 Definitive Guide to Audio Vol 2: The Innovation Boom

Born from change, comes innovation. After a supersonic year, advertisers are forced to adapt to meet the needs of consumers. How is the industry innovating to ensure they are staying top-of-mind for listeners?

PRESS • December 18, 2020

Here Are 2020’s Top Radio Advertisers, Based On Veritonic Spot Testing.

Veritonic has compiled a list of the Top 20 audio advertisers across radio and podcasts. This isn’t a tally of the most played spots. Rather it is the advertisers whose commercials performed the best in Veritonic’s spot testing.

PRESS • December 08, 2020

How Ulta and Pandora Use Audio to Drive Holiday Sales

Luscious red lipsticks, seasonal shades: beauty advertisers have historically leaned into visual-centric marketing strategies. The flip side? They miss the opportunity to play to consumers’ other senses — most notably, sound...

PRESS • November 18, 2020

Audio Drives e-Commerce This Holiday Season

A recent study of Entercom over-the-air influencers by Veritonic revealed that 72% of Entercom listeners have made a purchase in the past after hearing about a product from their local Entercom influencer.[8] Audio, then, is an excellent...

PRESS • October 23, 2020

For better audio campaigns, listen to the market

What’s at stake when you launch a huge consumer ad campaign? It goes without saying that if your campaign bombs, and it comes out that you launched it without paying attention to what's happening in the market ...

PRESS • October 09, 2020

Veritonic Raises $3.2 Million Series A Funding

With the addition of new funds, Veritonic is planning to hire top talent across the entire company with a focus on Data Science and Sales, as well as further expand its end-to-end audio measurement capabilities that allow marketers...

PRESS • October 08, 2020

Greycroft, Lerer Hippeau and Audible back audio measurement startup Veritonic

Veritonic is announcing that it has raised $3.2 million in Series A funding led by Greycroft, with participation from Lerer Hippeau and Amazon-owned audiobook service Audible.

PRESS • October 08, 2020

Investors Bet On Use Of Data To Make Audio Advertising More Effective.

A multi-million dollar investment will help inform advertisers about the most effective ways to use audio in their marketing campaigns. Veritonic, which provides data and insights about audio campaigns, says it has raised $...

PRESS • October 08, 2020

Veritonic raises $3M from Audible, others for its audio measurement platform

New York-based Veritonic has raised $3.2 million in new capital to further develop its audio intelligence platform to help marketers. The round was led by Greycroft, with participation from Lerer Hippeau and Audible...

PRESS • October 07, 2020

Veritonic Lands $3.2M Series A from Greycroft, Lerer Hippeau, Audible

Audio intelligence platform Veritonic has raised $3.2 million in a Series A round led by Greycroft, the company announced Wednesday. The new funding will be used to hire across departments, with data science and sales as a special focus.

PRESS • September 30, 2020

Pandora's Soundcheck: The Evolution of a Sonic Logo; Brand Spotlight on State Farm

As part of our SoundCheck campaign, we are highlighting brands and advertisers who are doing it right. Enter: State Farm and their widely recognized sonic logo... taking the #2 spot in Veritonic’s Audio Logo Index.

PRESS • July 27, 2020

What's working in audio

Radio and podcasts provide solace for listeners at difficult times. The intimate nature of spoken-word audio has been particularly valued across the world during the pandemic. Veritonic data showed messaging specific to COVID-19 scored...

PRESS • July 16, 2020

Safelite jingle again named a top 10 audio brand logo

Safelite’s jingle received the ninth highest score overall and tied with Nationwide for the top score in the “trustworthy” category. Liberty Mutual, State Farm and Farmers took the top three overall positions, respectively.

PRESS • June 25, 2020

Liberty Mutual, State Farm, Little Caesars Top Veritonic's 2020 Audio Logo Index

Insurance giants Liberty Mutual, State Farm, and Farmers Insurance took the top three spots, with Veritonic Audio Scores of 88, 87, and 86, respectively. Little Caesars, Intel, and T-Mobile were also among the top 10.

PRESS • June 23, 2020

Research Study: Communicating with Consumers in Times of Crisis

With COVID-19, it’s undeniable that consumers’ purchasing habits have changed. How do brands stay in touch with their customers while remaining sensitive to the larger challenges? How can they best utilize the intimacy of podcasting?

PRESS • June 15, 2020

Bunnings, VB lead Australia's audio branding charts

Bunnings and Victoria Bitter lead the way in Australia’s audio branding effectiveness stakes, a new research project claims. The research sought to ascertain which Australian brands boasted the strongest audio branding...

PRESS • June 15, 2020

Bunnings tops SCA and Veritonic's first Audio Logo Index study

SCA has partnered with audio intelligence platform Veritonic to produce the first study into the most effective brand audio logos in Australia, with Bunnings and Victoria Bitter taking the top two positions in terms of performance.

PRESS • April 27, 2020

Getting retail audio ads right during the pandemic

While many brands have pulled marketing activity, advertisers in categories such as grocery retail must continue to maintain share of voice; “Now, more than ever, their messaging has to be right...”

PRESS • April 16, 2020

Leading UK supermarkets strike a chord in audio advertising

New data proves it’s safe to advertise during the COVID-19 pandemic... and the right way to do it. Several weeks into the global “lockdown” as a result of the pandemic, the range of human adjustment to our new reality continues to widen. Throwing on your mask to walk outside isn't really that big a deal anymore, especially if it has doubled as a fun art project for your kid. Videoconferencing for every meeting? Turns out it’s better than getting on a steaming hot subway. Some of the marketing industry’s adjustments, on the other hand, aren't quite so positive.

PRESS • April 14, 2020

Even from Home Studios, NPR Sponsorships Deliver for Listeners, Brands

The coronavirus crisis is making it difficult for audio companies to utilize their state-of-the-art studios, but their work must go on. At NPR's sponsorship subsidiary National Public Media (NPM), producers working on custom audio Brand Soundscapes for brand partners have had to adjust their production techniques.

PRESS • February 18, 2020

ART19, Veritonic case study found podcast ads boosted intent-to-purchase

ART19 and Veritonic teamed up for another dive into the effectiveness of podcast advertising. Their latest case study is for pharmaceutical brand Bayer and used ART19’s SmartAudiences technology for targeting. The assessment found that Bayer’s listener-targeted podcast ads drove intent to purchase, favorability, and other key metrics.

PRESS • February 18, 2020

Bayer podcast ads beat industry norms for purchase intent, authenticity in new analysis by ART19 and Veritonic

ART19 and Veritonic find promising results in a case study on the impact and effectiveness in podcast ad campaigns. In the study, major pharmaceutical company Bayer’s targeted ad campaigns using ART19’s SmartAudiences™ technology demonstrated above-average favorability, drove significant increases in intent to purchase, and showed demonstrable listener engagement across the board.

PRESS • January 28, 2020

Veritonic Partners With Podsights And LeadsRx To Give Brands End-To-End Insight Into The Effectiveness Of Their Audio Campaigns

Marketers can now learn, holistically, what makes their audio ads work — from the best voiceover or script, to optimal paths to purchase, to sales — through one, easy-to-use integrated tool set.

PRESS • November 07, 2019

Measuring Audio Effectiveness – Advertising Week New York

From Advertising Week New York 2019, an interview with Scott Simonelli of Veritonic on measuring audio effectiveness, the audio renaissance, and how Veritonic enables brand success in the audio space.

PRESS • November 01, 2019

What Makes an Effective Audio Ad?

What makes an effective audio ad? Pandora did an experiment powered by Veritonic data – 7.6 million impressions, 20,000 survey responses, and 200 voice tests – to find out what really works.

PRESS • October 28, 2019

Dialing Up Creative Strategies for Radio Ads

"When it comes to crafting the message, telling the story, and getting consumers to engage, audio is arguably the toughest, yet most rewarding medium. That's because people can't lean on a visual "crutch." Veritonic showed that serious ads generate 75 percent more purchase intent than humorous ads. This is not at all to say that funny ads don't work..."

PRESS • October 22, 2019

More Targeted Ads Deliver Better Results, New Analysis Suggests.

"There’s more evidence that podcast advertising works. This time it comes from a study conducted by Art19 and Veritonic. The two companies teamed up to track the impact of a brand campaign for an undisclosed client that targets small and mid-sized companies with its tools for running and optimizing their business. The data shows the ad resulted in increases in brand metrics by..."

PRESS • September 23, 2019

Veritonic Launches Predictive Audio Score To Ensure Businesses Leverage The Most Powerful Audio Creative Quickly

Veritonic today launched new predictive capabilities for Veritonic Audio Score, the first overall rating standard for audio creative including ads, voiceovers, sonic brand elements and more. The new technology generates an instant, comprehensive score for marketers and others to understand how their audio creative stacks up to others like it and make fast, informed decisions as a result.

PRESS • August 29, 2019

Why Washing Machines Are Learning to Play the Harp

The Atlantic covers our study with Audio UX on Functional Sounds: "Audio UX, an audio-branding studio based in New York, recently commissioned a study that found that custom-made “premium” sounds, as opposed to “generic” ones, were likelier to be associated with the correct action (e.g., turning on a dishwasher) by test users, most of whom also said they’d prefer to own the brand that offered the customized cues."

PRESS • July 22, 2019

Report: Smart Speaker Users Want High-Quality Sounds

"Earcons convey a lot of information with a few beeps and chimes. They are the sounds indicating events like a smart speaker is listening, when it is turning on or off, or when it can’t connect to the internet. Audio UX and Veritonic surveyed 615 people to compare their reactions to customized, high-quality branded sounds compared to simpler, generic tones often included in basic app developer kits..."

PRESS • July 12, 2019

SCA reveals new logo and brand sound as it prepares for the future of audio

The push for a unifying brand sound is reflective of the future of audio, which includes smart speakers, podcasting and other outlets. The new unique melody, which was created by The Studio at SCA and tested with exclusive audio benchmarking partner Veritonic, shows SCA is interested in unifying its brand across all platforms, not just visual, the company said.

PRESS • July 08, 2019

Veritonic Launches First Audio Score For Marketers To Understand Relative Power Of Their Creative Assets

The Veritonic Audio Score incorporates a wide array of unique audio data in one simple metric. It empowers marketers to understand the true value of each of their assets relative to others in the market and make more informed decisions about audio creative as a result. While the Veritonic platform has always measured audio effectiveness, the new Veritonic Audio Score incorporates, among other things, substantially more data, second-by-second engagement analysis and context for multi-dimensional benchmarks.

PRESS • July 08, 2019

New ‘Veritonic Audio Score’ Rates Effectiveness of Audio Ads, Sonic Brand Elements.

"...the initiative incorporates an array of audio data in one simple metric, enabling marketers to understand the value of each of their assets relative to others in the market and make more informed decisions about audio creative."

PRESS • July 08, 2019

Introducing The 'First Overall Rating Standard' For Audio Creative

"While the Veritonic platform has always measured audio effectiveness, the new Veritonic Audio Score incorporates, among other things, 'substantially more data, second-by-second engagement analysis and context for multi-dimensional benchmarks'..."

PRESS • July 02, 2019

The ‘decade of voice’ is here but are creatives ready?

"...with more brands creating their sonic logos, some predict it could be the 'decade of voice'." See how our friends at SCA are leveraging Veritonic data to help us all get there!

PRESS • June 27, 2019

Why Radio’s Audio Strategy Should Focus On Sonic Branding

Fred Jacobs makes a great case for sonic branding in radio, with the pathway to success powered by Veritonic.

PRESS • June 17, 2019

Host-read or Announcer-read? Let the Data Decide.

The commonly-accepted narrative is well-known at this point: host-reads, by nature, should be more effective. If the Joe Rogan’s and Malcolm Gladwell’s themselves are a big reason why people tune in, the thinking goes, then having those hosts read and personalize the ads gives the pitch credibility...

PRESS • June 05, 2019

Creative Radio Ads Boost Purchase Intent

“You’re seeing great measurement, hopefully, opening the door for more creative endeavors and, frankly, better audio creative.” Read on for WARC's coverage of a landmark study we conducted with Westwood One.

PRESS • May 30, 2019

Sonic Branding Emphasizes Brand Identity and Drives Engagement.

"Sonic branding is a time-honored tactic in radio ads...as listening grows across any number of formats and devices, 'audio deserves its creative due."

PRESS • May 30, 2019

What Does Your Brand's Voice Sound Like

A must-read editorial from Radio Advertising Bureau in the ANA's magazine, Forward, which highlights the value of building a strong audio identity for your brand.

PRESS • May 21, 2019

The Year of The Woman – On The Radio?

One of the most common questions asked in research presentations is this: Is that a good number or a bad number? It's not enough for us to see data – we need it put in context. What does it mean, relative to similar situations around the country? Read more at Jacobs Media.

PRESS • May 06, 2019

7 Keys To Advertising Effectiveness

No medium is inherently more engaging than any other. None. If an advertiser wants more engagement with their advertising, generate better creative.

PRESS • April 30, 2019

Study: Creative Improves Intent To Purchase In Radio Advertising.

Read More at Inside Radio

PRESS • April 09, 2019

Liberty's 'sticky' jingle is driving consumer awareness: ‘It doesn’t hurt to mention the brand four times’

Advertising Week Europe Briefing: Audio’s coming of age

Panoply and Veritonic partner to find which podcast ads work for listeners

Superbowl: Michelob Achieves Calm, But Does it Win?

Six VC trends for the modern CMO

Why Doesn't Your Ad Have A Female Voiceover? It Should.

SCA’s The Studio offers BRANDSOUND in partnership with Veritonic

Best Of The Blogs: ‘The Revolution Is Sonic.’

Read More at Inside Radio

PRESS • September 27, 2018

How Much Political Ad Revenue Will You Be Getting?

Why Audio Creative Will Be the Biggest Sales Driver of the Next 15 Years

Westwood One: 'Brand Early And Often.'

Read More at Inside Radio

PRESS • August 28, 2018

Pandora introduces capabilities for shorter, more personalized ads

AWChat: Scott Simonelli, Founder and CEO of Veritonic

Despite Disclaimers, Tier Two Auto Ads Drive Purchase Intent

Read More at Inside Radio

PRESS • July 31, 2018

Proud to announce our new round of funding. Read the news!

Listening and Learning With Branded Audio Content

Veritonic Ranks WWO Spots On Listener ‘Happiness,’ ‘Excitement.’

Read More at Inside Radio

PRESS • April 19, 2018

CREATIVE IS CRITICAL TO DRIVING ROI: GET IT RIGHT WITH THESE BEST PRACTICES

WESTWOOD ONE SPORTS SOUND AWARDS SHOW POWERFUL EXAMPLES OF GREAT CREATIVE

The Power of a Sonic Brand

What Marketers Needs To Know About Audio-Branding

Why Audio Is Important in Today’s Advertising Landscape

These are the 11 Startups That You Need to Know About From NVP Labs Demo Day This Week

Future Sounds: Music's Evolving Role In Advertising

Amazon begins rewarding top-performing Alexa Skill developers with direct payments

Newark tech incubator welcomes new entrepreneur class

Meet the Newark Venture Partners Labs Spring 2017 Cohort

Nile Rodgers unveils NILE-Evoke at SXSW to bring music to brands

Top 10 Audio Jingles That Most Ring A Bell

Read More at Inside Radio

PRESS • January 17, 2017