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FEATURED News

Brands Grapple With Media-Mix Strategies As 2023 Ticks On

Scott Simonelli, co-founder and CEO of Veritonic, an audio research and analytics platform, believes with more people listening to audio and podcasts, advertising dollars will…

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FEATURED News

Where new listeners start? New YouTube study

YouTube could be great at finding new listeners for your podcast, according to a study into podcast consumption on YouTube from Veritonic. 65% of people…

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FEATURED Press Release

Veritonic Empowers the Future of Audio Branding; Provides Brands with Extensive Data for Branded Podcasts

The Veritonic platform delivers brands an unrivaled level of holistic data and analytics meticulously designed to aid in the creation and optimization of branded podcast…

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FEATURED Press Release

Sperry Selects Veritonic for Audio Creative Testing

Veritonic, the industry's comprehensive audio research and analytics platform, announced today that Sperry has selected the Veritonic platform to make data-backed decisions around the audio…

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FEATURED Press Release

Veritonic Empowers Brands with Unprecedented Measurement of Audio and Podcast Consumption on YouTube, Unleashing Unrivaled Data

Now, agencies and brands can precisely measure the impact of traffic originating from YouTube, as well as podcast and streaming audio channels. This expansion solidifies…

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FEATURED Press Release

Veritonic Expands Audio Campaign Performance Capabilities to Provide Unprecedented Brand Lift Data

Veritonic announced the addition of brand lift to its robust campaign reporting capabilities. The addition of brand lift provides users with a comprehensive view of…

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FEATURED Press Release

NPR Selects Veritonic for Brand Lift and Attribution

NPR Will Utilize Veritonic's Built-For-Audio Brand Lift and Attribution Solutions to provide unparalleled Campaign Performance Data to their Brand and Agency Partners.

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News | March 20, 2023

HOW YOUR AUDIO ADS CAN BENEFIT FROM THESE 4 ESSENTIAL INGREDIENTS

At a stoplight, have you ever noticed the driver next to you singing full throttle with the radio or cheering a hometown team score? If…

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News | March 15, 2023

Four Tips (Some Cost-Free) That Radio Can Use To Improve Ad Effectiveness.

How can advertisers get the most out of their audio dollars? Audacy has teamed with Veritonic to come up with four tips that will help…

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News | March 13, 2023

Boat Shoe Brand Floats Audio With Veritonic

Preppy fashion company Sperry has partnered with audio research and analytics platform Veritonic to maximize their sonic branding. The boat shoe creator will utilize Veritonic’s…

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Press Release | March 7, 2023

Sperry Selects Veritonic for Audio Creative Testing

Veritonic, the industry's comprehensive audio research and analytics platform, announced today that Sperry has selected the Veritonic platform to make data-backed decisions around the audio…

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News | March 1, 2023

PepsiCo Developing Audio Logos To Find Each Brand’s Voice

PepsiCo is developing a series of audio logos that the company believes represents its brands. The goal is to improve ad recall -- when consumers…

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News | February 28, 2023

Veritonic’s second annual Audio Intelligence Summit celebrates the power of audio with record attendance

Nearly 300 audio and podcast advertising influencers – including major brands, agencies and publishers – met on February 15 in New York City for Veritonic’s…

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News | February 28, 2023

Radio’s Not Rocket Science? Don’t Tell That To Audio Intelligence Summit Attendees.

Whoever said radio isn’t rocket science may not have envisioned the testing, analytics, and sophisticated technology that goes into audio advertising in 2023. The science…

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Press Release | February 27, 2023

Veritonic’s Second Annual Audio Intelligence Summit Celebrates the Power of Audio with Record Attendance, Unmatched Insights, and Thought Leadership

Nearly 300 audio and podcast advertising influencers -- including major brands, agencies and publishers -- met on February 15 in New York City for Veritonic's…

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News | February 23, 2023

Actionable audio ads, Zellennials, and the power of testing: More from Veritonic’s Audio Intelligence Summit

Charles Cadbury, CEO of London-based Say It Now, a voice assistant advertising firm, made the transatlantic hop to describe an interactive experience in which smart…

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