New Capital Means More Comprehensive Audio Data
We’re thrilled to announce our new funding led by Greycroft, with participation from Lerer Hippeau, Audible, and existing investor Newark Venture Partners. From podcasting’s continued explosion to the steady rise of voice activation, no other channel represents as vital an opportunity as audio.
Much of the funding will help us further expand the end-to-end capabilities of our platform, and the formal launch of Veritonic Competitive Intelligence (VCI) today is a centerpiece of that evolution. VCI provides brands with a clear, regularly-updated view of how their competitors are marketing in audio, which initiatives are most effective, and how well they stack up.
It’s the next step on our mission to empower brands with all of the data they need to answer every key question about audio marketing easily.
Ready for a walkthrough of VCI? Fill in the form to the right and let us know.
And in the meantime:
TechCrunch
Veritonic is announcing that it has raised $3.2 million in Series A funding led by Greycroft, with participation from Lerer Hippeau and Amazon-owned audiobook service Audible. CEO Scott Simonelli, who founded the New York startup with COO Andrew Eisner and CTO Kevin Marshall, told me that his goal is to create a new category of “audio intelligence” — namely, measuring and predicting the effectiveness of any pie of audio content or advertising.
Crunchbase News
Audio intelligence platform Veritonic has raised $3.2 million in a Series A round led by Greycroft, the company announced Wednesday. The new funding will be used to hire across departments, with data science and sales as a special focus. Veritonic, which is based in New York, helps marketing professionals better understand the best way to use sound.
New York Business Journal
New York-based Veritonic has raised $3.2 million in new capital to further develop its audio intelligence platform to help marketers. The round was led by Greycroft, with participation from Lerer Hippeau and Audible, an Amazon (Nasdaq: AMZN) company. The new investors were joined by existing investor Newark Venture Partners, which led the previous round of funding.
