New Whitepaper: Unlock the Power of In-Game Audio Ads
In a rapidly evolving media landscape, Connected TV has emerged as one of the most powerful channels for brands to reach engaged audiences at scale. But with this opportunity comes a critical challenge: how do you prove the impact of your CTV creative beyond impressions and completion rates? That’s where our platform comes in.
CTV Deserves More Than Viewability Metrics
CTV advertising has matured beyond being just a channel for awareness. Marketers are increasingly looking for accountability, not just visibility. Traditional metrics like viewability, completion rates, and even clicks don’t capture the full picture—especially in a lean-back environment where viewers aren’t expected to interact. Our solutions fill this gap by measuring what really matters: brand lift and audience engagement.
We enable you to:
- Quantify brand lift across key KPIs like awareness, favorability, and purchase intent
- Isolate performance by creative, so you know what resonates and what doesn’t
- Understand impact across channels
- Benchmark your results against industry standards and your own historical performance
With our easy-to-use platform, marketers have their data and insights at their fingertips without months for a post-campaign report.
Test and Optimize Creative in Real Time
CTV campaigns are increasingly dynamic—rotating messaging, new launches, audience segments. Our platform allows you to run lift studies continuously, allowing you to test creative mid-flight and optimize your messaging on the go – a huge win for performance-driven teams who want to move fast and validate what’s working.
Audio + Video Under One Roof
Unlike point solutions, we bring your audio and video measurement under one roof. Whether you’re running a 30-second CTV spot and a companion podcast ad, or launching a cross-platform brand campaign, our platform helps you compare effectiveness and drive better decisions with unified insights.
CTV Isn’t the Future—It’s Now.
The growth of streaming isn’t slowing down. And as more brands shift budget into CTV, those that can prove and improve their results will stand out.
We are proud to make that possible. Want to see our solutions in action? Request a demo today!
