Veritonic and Authentic Intelligence empower brands to co-create culture—and measure the impact
Picture this: You’re watching a YouTube video with your phone flipped face-down, earbuds in, while cooking dinner. You’re not watching—you’re listening.
You’re not alone. Millions use YouTube as an audio-first platform, yet marketers continue to optimize campaigns solely around visuals: thumbnails, watch time, and video completion.
But in today’s attention economy, sound might just be your secret weapon.
What Marketers Miss
- YouTube is now one of the largest music and podcast platforms in the world.
- Audio cues—voiceover, music, branded sonic elements—drive emotional resonance.
- Yet most marketers don’t test or optimize audio components for engagement.
The New Opportunity With our audio-first measurement and testing capabilities, you can:
- Pre-test different versions of voiceovers and music beds
- Gauge listener engagement and emotional resonance
- Identify which combinations drive the highest recall
Don’t leave performance on the table. Test, optimize, and maximize audio engagement—especially when the screen is out of sight. Learn more / request a demo by visiting www.veritonic.com/contact
