Pre and Post-Launch Testing: The Key to Audio Campaigns That Perform

In today’s noisy media environment, brands aren’t just fighting for attention—they’re fighting for retention. With more brands investing in podcasts, streaming audio, and smart speaker placements, the question isn’t just are people hearing your ads—it’s are they remembering them, favoring them, and acting on them? That’s where pre- and post-launch testing becomes a competitive advantage.

Why Testing Isn’t Optional Anymore

Audio may be one of the most intimate and immersive ad environments, but it’s also one of the hardest to optimize without data. Brands that rely solely on delivery metrics (like impressions or CPMs) are missing the most important insights: did the message resonate, and did it stick?

Pre-launch testing ensures that your creative is optimized before media dollars go out the door. Post-launch brand lift studies confirm whether that investment drove meaningful impact—like increased brand recall, favorability, and intent.

Use Pre-Launch Testing To:

• Identify the most memorable creative among multiple versions

• Understand which voice, tone, or script aligns best with your audience

• Catch weak spots in your messaging or audio mix before scale

Use Post-Launch Measurement To:

• Prove the real-world impact of your audio investment

• Quantify lift in brand awareness, favorability, and recall

• Compare performance across publishers, formats, or demographics

Why It Matters Now

Consumer attention is fragmented, and the “share of ear” your brand commands is under constant threat from competitors. Pre- and post-launch testing ensures you’re not just running audio campaigns—you’re owning the space you paid for.

In a world where every dollar counts, our platform helps you spend smarter and sound better.