New Whitepaper: Unlock the Power of In-Game Audio Ads
At Veritonic, we believe great audio creative deserves great measurement — and that optimizing your sonic assets should be as seamless, efficient, and collaborative as possible.
Today, we’re proud to announce a series of enhancements to our Creative Measurement solution, designed to deliver an even more intuitive, robust experience for brands, agencies, and publishers who are shaping the future of audio, podcasting, CTV, and beyond.
These updates are about more than new features — they represent a continued commitment to giving our clients more control, more flexibility, and more actionable insights in their creative strategies.
What’s New?
Building on the intuitive functionality recently introduced in our Brand Lift solution, the latest Creative Measurement enhancements empower users to:
- Streamline Setup: Quickly define study parameters with a simplified, user-friendly workflow, reducing setup time and getting to insights faster.
- Collaborate Seamlessly: Invite collaborators with customizable permission levels, ensuring the right stakeholders are engaged throughout the creative testing process.
- Align Objectives in Real Time: Share comments and feedback directly within the platform during study setup, eliminating back-and-forth emails and accelerating decision-making.
From a single, powerful platform, teams can now test, optimize, and align on their audio creative — whether it’s podcast ads, streaming audio spots, CTV audio assets, product sounds, or sonic logos.
Why It Matters
Audio is no longer a “one-and-done” medium. It’s a living, breathing part of brand storytelling — across podcasting, CTV, YouTube, retail media, and emerging digital channels.
In this environment, successful brands aren’t just launching creative — they’re continuously measuring, refining, and collaborating to make sure every asset resonates. Our enhancements are built to support this new reality, giving marketing and creative teams the tools they need to move faster, work smarter, and drive better results across the full campaign lifecycle.
As our CEO, Scott Simonelli, put it:
“Creative is the heart of audio performance, and with these updates, we’re making it easier than ever to test, optimize, and align creative strategy across internal and external teams.”
The Veritonic Advantage
As the industry’s only end-to-end audio research and analytics platform, we enable brands to research, test, and measure their audio assets — pre-market, in-market, and post-campaign — across channels.
With the latest Creative Measurement enhancements, we’re reinforcing our position as the go-to, always-on resource for audio excellence, supporting innovation across podcast advertising, streaming audio, video podcasting, CTV, and beyond.
Whether you’re launching your next campaign or optimizing a long-term brand sound strategy, Veritonic is here to ensure your audio investments perform at their highest potential.
Ready to take your audio creative to the next level?
Contact us today or request a demo.
