The Gold Standard in Audio Measurement

Veritonic, the industry’s comprehensive audio research and analytics platform, announced today the launch of its Audience Insights solution, a breakthrough offering designed to provide precise, scalable, and cost-effective demographic data for podcast networks, advertisers, and publishers. By combining device graph technology with self-reported listener data, Veritonic’s solution ensures a comprehensive and validated understanding of podcast audiences—enabling industry stakeholders to make more informed content and advertising decisions.

Unlock key insights from real podcast listeners to optimize your audio advertising strategy! This new and exclusive study reveals what drives listener engagement and how brands can improve podcast ad performance to maximize ROI. From aligning ads with podcast content and using compelling storytelling to the power of host endorsements and exclusive offers, we’ve gathered actionable data from consumers themselves to help you refine your approach. Download the full study to discover how you can create more relevant, impactful, and memorable podcast ads that resonate with your audience and drive results.

As brands continue to invest in podcasts, streaming audio, and voice assistants, sonic branding—the strategic use of sound to reinforce brand identity—is taking center stage. Yet despite its rising prominence, sonic branding remains one of the most under-measured facets of an audio strategy. At Veritonic, we believe that sound should be as measurable as sight. And with more brands turning to audio as a primary touchpoint, it’s time we treated sonic branding with the same level of analytical rigor as we do visual assets.

Media Mix Modeling (MMM) has long been the go-to framework for brands looking to allocate budgets wisely across channels. But in the rush to optimize for what’s easily measurable, one increasingly impactful channel continues to get left behind: audio. From podcast advertising to sonic branding, audio deserves more attention in the models that shape modern media strategies.

As mobile gaming cements its place in mainstream entertainment, advertisers are waking up to a massive opportunity hiding in plain sight—in-game audio ads. Not only are these ads non-intrusive and user-friendly, but new data proves they’re incredibly effective at driving brand recall, engagement, and action.

Veritonic, the industry’s comprehensive audio research and analytics platform, announced today the launch of its Audience Insights solution, a breakthrough offering designed to provide precise, scalable, and cost-effective demographic data for podcast networks, advertisers, and publishers. By combining device graph technology with self-reported listener data, Veritonic’s solution ensures a comprehensive and validated understanding of podcast audiences—enabling industry stakeholders to make more informed content and advertising decisions.

Unlock key insights from real podcast listeners to optimize your audio advertising strategy! This new and exclusive study reveals what drives listener engagement and how brands can improve podcast ad performance to maximize ROI. From aligning ads with podcast content and using compelling storytelling to the power of host endorsements and exclusive offers, we’ve gathered actionable data from consumers themselves to help you refine your approach. Download the full study to discover how you can create more relevant, impactful, and memorable podcast ads that resonate with your audience and drive results.

As brands continue to invest in podcasts, streaming audio, and voice assistants, sonic branding—the strategic use of sound to reinforce brand identity—is taking center stage. Yet despite its rising prominence, sonic branding remains one of the most under-measured facets of an audio strategy. At Veritonic, we believe that sound should be as measurable as sight. And with more brands turning to audio as a primary touchpoint, it’s time we treated sonic branding with the same level of analytical rigor as we do visual assets.