• September 23, 2019
Audio is one of the oldest forms of marketing. Make sure it’s effective with one of the newest forms of analytics.
“In the insights industry, there is a real gap between what has been traditionally available and what we need today,” says Tim Warner, who heads PepsiCo’s consumer and market research…. Leading consumer goods companies want to upgrade decades-old techniques, such as consumer surveys … which are seen as too slow, too expensive and often incomplete.