Case Studies

CASE STUDY • May 19, 2023

Brand Lift Success Story: Katz Digital & National Media Insights

A political candidate, in partnership with their agency National Media Insights, sought out the support of Katz Digital to understand the incremental impact audio advertising has versus their long-standing TV campaign investment. In order to draw data-driven conclusions, Katz and National Media Insights leveraged Veritonic’s Brand Lift solution to measure lifts in awareness, favorability, and intent among registered Republican and Independent state voters through its radio campaign while also unpacking incremental lifts to their historically strong TV investment.

CASE STUDY • March 27, 2023

Creative Measurement Success Story: Sport Clips | Play Audio Agency

As the nation’s leading hair care franchise dedicated to men and boys, Sport Clips Haircuts prides itself on providing an experience geared toward making clients feel comfortable, pampered, and refreshed. Sport Clips approached audio agency partner, Play Audio Agency, to help identify an innovative and disruptive way to advertise the new scent for its signature service, The MVP Haircut Experience.

CASE STUDY • February 28, 2023

Creative Measurement Success Story: Ecommerce Platform

A leading provider of essential internet infrastructure for commerce embarked on a mission to identify a new voice to embody their brand. In an effort to ensure optimal memorability and intent to take action within their target demographic - small business owners, small business decision makers, or aspiring business owners - the brand sought Veritonic Creative Measurement technology to identify an audio asset that would be a strong representation of their marketing voice and vision.

CASE STUDY • December 02, 2022

Get shift done.

When I Work leveraged Veritonic’s pixel-based Brand Lift and Attribution capabilities to measure lifts among key advertising metrics such as brand awareness, favorability, and intent to take action.

CASE STUDY • November 18, 2022

Brand Lift Success Story: TalkTalk | Audio Plus

Leveraging Veritonic’s built-for-audio Brand Lift solution, AudioPlus was able to measure the power and resonance of their audio ads among their target audience and optimize them accordingly.

CASE STUDY • March 07, 2022

Understanding Current and Future Campaign Success

Octave Audio, a collaborative start-up powered by Bauer Media and News UK, wanted to understand the impact of its audience targeting service on the advertising campaigns of two of its clients: one of the largest music streaming platforms...

CASE STUDY • December 01, 2021

Reducing Vaccine Hesitancy with Influential Podcast Ads

Amidst a high density of misinformation regarding COVID vaccines, the government of a state with low vaccine rates partnered with Katz Digital to run a podcast campaign with the goal of encouraging favorable perception of getting vaccinated.

CASE STUDY • November 24, 2021

That's a mouthwatering CRUNCH.

As consumers turned an increasing amount of attention to the audio channel, Frito-Lay focused less on the look of the Doritos brand, and more on its sound. The brand tested their new sonic identity using Veritonic measurement capabilities.

CASE STUDY • November 11, 2021

Hitting the Right Note When Choosing Music for TV Spots

One of America’s largest retailers was in search of fast and reliable data that would guide them in deciding which of their creative assets for a national TV campaign scored as most favorable amongst their target audience.

CASE STUDY • November 01, 2021

An Aftertaste You Actually Want

With a product as popular as Miller Lite, comes the responsibility of upholding a strong brand identity. To have a sound as memorable as their product, the brand decided upon their new audio logo using Veritonic's measurement capabilities.

CASE STUDY • October 06, 2021

Finding a Brand Sound That Goes Down Easy

For an industry with rarely any sonic branding examples to compare to, this pharma brand knew it was crucial to develop and launch a mnemonic that would inspire a positive connection to the leading IBS medication’s consumers.

CASE STUDY • July 09, 2021

Pharma Finds a Voice

In a sector as competitive as pharma, the brand looked to sound to help cement its standing as one of the leading IBS medications on the market. Building a great sonic brand — a huge driver of brand affinity and recall...

CASE STUDY • June 18, 2021

Mercedes drives change, and its brand, through audio

With female empowerment at the core of their efforts, Mercedes teamed up with women-lead, audio-first company, Wonder Media Network - to highlight underrepresented voices. To ensure their ads were resonating, they ...

CASE STUDY • April 14, 2021

Audio Ads Brew Brand Power for Leading Coffee Brand

For a longstanding favorite regional coffee brand, expanding their pool of loyal drinkers in a highly-competitive market is an ongoing process. Marketing to where the eyes and ears are now is obviously part of that process.

CASE STUDY • April 08, 2021

The Sound of Confidence

SmileDirectClub connects people with their brand by striking the right note in their first audio logo. While SmileDirectClub is the world’s largest telehealth clear aligner company, their brand promises something bigger. It's about...

CASE STUDY • January 04, 2021

Spanish Radio: A Wise Choice for a Smart Brand

In order to measure engagement amongst Hispanic consumers, this smart home technology company alongside Katz, partnered with Veritonic to capture the impact of radio advertising on metrics such as awareness and purchase intent.

CASE STUDY • December 09, 2020

Beauty Breaks the Sound Barrier to Drive Holiday Sales

Visual-centric brands have historically let sound take a backseat in their advertising efforts. But with podcast listeners growing 40% in the past three years, Ulta Beauty knew investing in audio would be the only sound decision.

CASE STUDY • May 04, 2020

Bayer Podcast Ads Beat Industry Norms for Purchase Intent, Authenticity

Powered by proof of high-performing creative and precise ad targeting, the pharma giant improves its already high level of consumer trust with its new podcast ads.

CASE STUDY • October 13, 2018

Westwood One Helps Major Insurance Brand Achieve Better Ad Performance

Initially skeptical about entering the radio advertising space, this insurance brand worked alongside Westwood One to run tests in efforts to discover which practices are best when it comes to audio advertising, and how data can prove that.

CASE STUDY • June 01, 2018

The Sweet Sound of Success

Despite being under a 24 hour time crunch, Ghiradelli wanted to back their decision in choosing audio tracks with data-backed confidence. With Veritonic’s instant predictive scoring capabilities, they were able to get data in no time.