— David Ogilvy, 1963
Marketers have a wealth of data at their fingertips. In fact, virtually every decision has some data guiding it: where and how to place ads, who to target, what color to make the submit button, and so on.
Audio selection — from voice to music to functional sound — has been a loud exception to this rule, despite the fact that innovation and investment around audio is booming. There’s simply too much opportunity at stake to be basing audio decisions on hunches.
Veritonic was created to solve this problem. We were pioneers in online testing and optimization, helping marketers make data-driven decisions about websites and user experience when they were struggling for guidance. Now we're applying the same evidence-based approach to ensure that, every time someone uses sound commercially, in any way, they’re always leveraging the most effective audio, getting to that truth easily and driving success.
That’s the sonic truth.
Founder & CEO
Scott is a successful marketing solutions professional and enterprise software sales leader. Not coincidentally, he is also a working composer.
Most recently, at OrderGroove he led the business development team as the company grew from it's earliest stage to relationships with brands like Walmart, P&G, L'Oreal and CVS. Previously, he helped start online testing pioneer Optimost and was instrumental in leading the company from it's inception through it's acquisition by Interwoven/HP (NYSE: HPQ). Prior to Optimost, Scott held positions at Sony Music, Boosey & Hawkes and even taught elementary school music.
Scott is a summa cum laude graduate of The Catholic University of America with a degree in Music Education and Composition. His main gig however, is jamming with his wife Mary and four children Sean, Rowan, Nora and Brennan.
Co-Founder & COO
Andrew is a marketing technologist and client success leader. Prior to Veritonic, he co-founded Movable Media, a leading content marketing agency selling to Fortune 1000 brands.
He was CTO of Autonomy Optimost and then COO of Autonomy’s (NYSE: HPQ) Marketing Optimization Business, which he joined via acquisition. Before Autonomy, Andrew was part of the management team at Optimost, the leading multivariable site testing company. Before Optimost, he also worked at easyGroup and American Express.
Andrew holds an MBA from Harvard Business School and a BA from Wesleyan University. He is also the co-founder of two exceptionally cute kids.
Co-Founder & CTO
Kevin is a software developer at heart and all around technology enthusiast. Prior to Veritonic, he co-founded PubGears, a publisher facing platform to mathematically yield the highest possible value from publishers' assets.
He has also built a number of smaller companies, apps, and services from the ground up including Falicon Programming Inc. (a consulting service company), Statsfeed LLC (statistics platform that powered fantasy sports systems), Gawk.it (a search engine for blogs and comments), Coach Wizard (a platform for busy parents to help coach their kids), and Draft Wizard (a fantasy sports help community).
Kevin has published a number of technical articles, pdfs, and books including Web Services with Rails (published by O'Reilly, 2006) and Pro Active Record (published by Apress, 2007). When he's not deep into coding, building companies, or talking football, he's generally off playing with his two sons and amazing wife.
Founder, Storefront Music
Partner, ICONYC Labs