About Us

Why Veritonic?

Marketers have a wealth of data at their fingertips. In fact, virtually every decision that marketers make has some data guiding it: where and how to place ads, who to target marketing to, what color to make the submit button, and so on. But music selection has been a loud exception to this rule. Every marketer has a story about how frustrating music selection can be: find 10 tracks at different price points, play them for a group of friends and colleagues, then debate endlessly which one to go with, only to swap the track for a different one at the last minute "because the CEO's daughter thought it sounded cooler."

Veritonic was created to solve this problem. We were pioneers in online testing and optimization, helping marketers make data-driven decisions about websites and user experience when they were struggling for guidance. Now we're providing the same caliber of tools to help make music selection easy and, above all, better.


Scott Simonelli

Founder & CEO

Scott is a successful marketing solutions professional and enterprise software sales leader. Not coincidentally, he is also a working composer.

Most recently, at OrderGroove he led the business development team as the company grew from it's earliest stage to relationships with brands like Walmart, P&G, L'Oreal and CVS. Previously, he helped start online testing pioneer Optimost and was instrumental in leading the company from it's inception through it's acquisition by Interwoven/HP (NYSE: HPQ). Prior to Optimost, Scott held positions at Sony Music, Boosey & Hawkes and even taught elementary school music.

Scott is a summa cum laude graduate of The Catholic University of America with a degree in Music Education and Composition. His main gig however, is jamming with his wife Mary and four children Sean, Rowan, Nora and Brennan.

Andrew Eisner

Co-Founder & COO

Andrew is a marketing technologist and client success leader. Prior to Veritonic, he co-founded Movable Media, a leading content marketing agency selling to Fortune 1000 brands.

He was CTO of Autonomy Optimost and then COO of Autonomy’s (NYSE: HPQ) Marketing Optimization Business, which he joined via acquisition. Before Autonomy, Andrew was part of the management team at Optimost, the leading multivariable site testing company. Before Optimost, he also worked at easyGroup and American Express.

Andrew holds an MBA from Harvard Business School and a BA from Wesleyan University. He is also the co-founder of two exceptionally cute kids.

Kevin Marshall

Co-Founder & CTO

Kevin is a software developer at heart and all around technology enthusiast. Prior to Veritonic, he co-founded PubGears, a publisher facing platform to mathematically yield the highest possible value from publishers' assets.

He has also built a number of smaller companies, apps, and services from the ground up including Falicon Programming Inc. (a consulting service company), Statsfeed LLC (statistics platform that powered fantasy sports systems), (a search engine for blogs and comments), Coach Wizard (a platform for busy parents to help coach their kids), and Draft Wizard (a fantasy sports help community).

Kevin has published a number of technical articles, pdfs, and books including Web Services with Rails (published by O'Reilly, 2006) and Pro Active Record (published by Apress, 2007). When he's not deep into coding, building companies, or talking football, he's generally off playing with his two sons and amazing wife.


Lance Lovette

CTO, Optimost

John Sneider

Founder, Storefront Music

Chris Heitmann


Arie Abecassis

Partner, ICONYC Labs


SWaN & Legend Venture Partners has created and distributed billions of dollars in value and have invested $300 million in innovative early and growth stage organizations headed by top-flight teams. The firm is a major investor in Monumental Sports & Entertainment, the group that owns the Washington Wizards and Washington Capitals. They are also investors in CustomInk, Think Food Group, Optoro, BigTeams, Anonymous Content, KIND, SocialRadar, Tango Card and Quad Learning.

Upstage Ventures invests in and provides advisory services for early-stage, high-potential companies. Portfolio companies include SeatGeek, StellaService and RJ Metrics.

Haatch is a SaaS and retail focused early stage investment firm based in London. Founded by Scott Weavers-Wright, portfolio companies include Elevaate, Iterate Studio, and Pijon.

Stage One Capital is an early stage and seed investment group, focused on investments in new technology sectors. Portfolio companies include Discovery Mining, Bonobos and

Barbara Corcoran Venture Partners is an early and growth stage investment group, focused on innovative young companies led by dynamic, growth-oriented entrepreneurs. Portfolio companies include AdsNative, Rockbot and Wanderu.

Newark Venture Partners is an early stage and seed investment group and accelerator, focused on investments in new technology sectors. Portfolio companies include Barkly, Futurestay and Gitlinks.

Experience the marketing intelligence platform for sound.