Resource Hub - Veritonic

Podcast Consumption on YouTube

An impressive 78% of podcast listeners who are aware of YouTube have actively utilized its free version to consume podcasts.

Whitepaper: Why In-Game Audio Ads Are a Brand’s Secret Weapon

As mobile gaming cements its place in mainstream entertainment, advertisers are waking up to a massive opportunity hiding in plain

Case Study: Perdue Farms Launches a Distinctive Sonic Identity with Veritonic & Made Music Studio

Perdue Farms, one of America’s most trusted names in poultry, aimed to deepen emotional connection and increase brand recall through

Ai-Generated Audio Ads Drive 10%+ Higher Performance

A case study by Instreamatic and dentsu demonstrated that AI-generated audio ads improved key brand metrics in a campaign promoting

Sonic Branding Success Story: Doritos

As consumers turned an increasing amount of attention to the audio channel, Frito-Lay focused less on the look of the

The Veritonic Audio Attention Report

Audio is one of the most immersive, affective, and effective media channels available to brands and advertisers today, yet it’s

The Podcast Advertising Efficacy Guide by Veritonic

At Veritonic, our unwavering dedication is to empower brands, agencies, and platforms in connecting with their target audiences through exceptionally

5 Things to Consider When Running a Brand Lift Study for Audio

So you're running an audio campaign and you're interested in understanding the impact of your asset on brand perception...where do

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Case Studies | July 18, 2021

Audio Advertising Success Story: Mercedes

With female empowerment at the core of their efforts, Mercedes teamed up with women-lead, audio-first company, Wonder Media Network - to highlight underrepresented voices. To ensure their ads were resonating, they ...

Infographics | July 15, 2021

Insurance: Audio Intelligence Infographic

Understand where you stand in the market with real-time intelligence on how your competitors are advertising in audio. This infographic presents an analysis of Insurance advertising over 60 days through the Veritonic platform...

Case Studies | July 9, 2021

Audio Logo Success Story: Pharma

In a sector as competitive as pharma, the brand looked to sound to help cement its standing as one of the leading IBS medications on the market. Building a great sonic brand is a huge driver of brand affinity and recall...

Podcasts | June 21, 2021

Does your brand sound like it cares? – With Wonder Media

Most brands concentrate on the question, "What is our voice?" Our guest on this episode, Shira Atkins, CMO and Co-founder of Wonder Media Network, points out the more important question for brands to ask is...

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Podcasts | June 15, 2021

How Big Media Rebrands Top to Bottom With Audacy

On this week's episode of The Sonic Truth podcast, we welcome the CMO of Audacy, Paul Suchman. Paul and our host Scott Simonelli start by discussing Audacy's rebrand (formerly Entercom). Next they get into why the creation of a sonic...

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Infographics | April 15, 2021

Automotive: Audio Intelligence Infographic

Understand where you stand in the market with real-time intelligence on how your competitors are advertising in audio. This infographic presents an analysis of Automotive advertising over 60 days through the Veritonic platform...

Case Studies | April 14, 2021

Brand Lift Success Story: Coffee Brand

For a longstanding favorite regional coffee brand, expanding their pool of loyal drinkers in a highly-competitive market is an ongoing process. Marketing to where the eyes and ears are now is obviously part of that process.

Case Studies | April 8, 2021

Audio Logo Success Story: SmileDirectClub

For an industry with rarely any sonic branding examples to compare to, this pharma brand knew it was crucial to develop and launch a mnemonic that would inspire a positive connection to the leading IBS medication consumers.

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