Veritonic and Authentic Intelligence empower brands to co-create culture—and measure the impact

Read the Announcement!
  1. Resources
  2. Blog
FEATURED BLOG

Why It’s Time to Rethink the Role of Creative in CTV Measurement

Creative is often treated as the final mile in a CTV campaign — the asset that gets dropped into a media plan after the real...

Read More
FEATURED BLOG

Why CTV Marketers Need Optimization and Measurement Tools to Drive Better Results

In a rapidly evolving media landscape, Connected TV has emerged as one of the most powerful channels for brands to reach engaged audiences at scale....

Read More
FEATURED BLOG

The New Audio Frontier: Why CTV and Smart TVs Are Powering the Next Wave of Audio Marketing

When marketers think of Connected TV (CTV) and Smart TVs, visuals typically take center stage. But a shift is underway—one that puts audio in the...

Read More
FEATURED BLOG

Turning Up the Volume: How Brand Lift Studies Amplify Audio Marketing Success

Audio has emerged as a powerful force in modern marketing. From sonic logos and podcast ads to functional sounds and audio-first campaigns, brands are increasingly...

Read More
FEATURED BLOG

How Agencies Can Use Audio Creative Testing to Elevate Brand Campaigns

With podcast and audio advertising becoming a core part of many brands’ media strategies, agencies have a unique opportunity to help their clients stand out...

Read More
FEATURED BLOG

2025 Trends in Podcasting: The Rise of AI-Driven Personalization

As we approach the end of 2024 and look to the future of podcasting, one thing is clear: the industry is evolving at a rapid...

Read More
FEATURED BLOG

Making Your Audio Campaigns Resonate: The Perfect Blend of Creativity and Data

Audio has the power to captivate, connect, and convert like no other medium. As a brand working with a creative agency, you know how essential...

Read More
Clear Search
Jun 12, 2023 | Marketing

The Game Changing Combination of Audio Attribution & Brand Lift

In today's fast-paced digital landscape, brand marketers face the constant challenge of measuring the impact of their advertising efforts. While visual campaigns can be easily tracked and analyzed, audio advertising...

Read More
Nov 4, 2022 | Marketing

Political Audiences Want to Hear from Brands

As a brand, you have a wide array of marketing channels at your disposal to reach voters in the United States, including video, display, and social media. But have you...

Read More
Aug 23, 2022 | Marketing

Podcast Listener Insights Series Recap

Recently, we concluded our 3-part webinar series titled 'Podcast Listener Insights Series.' This series surveyed podcast listeners in the U.S. to present updated data around their habits as it relates...

Read More
Jun 24, 2022 | Marketing

Time for a marketing refresh. Let’s start with audio (-first).

If a picture is worth a thousand words, then each word you put in a 30-second podcast ad suddenly becomes very important. Just take a look at one of our...

Read More
Jun 16, 2022 | Marketing

A Wide Lens Is a Marketer’s Optimal View

An increasing number of brands are widening their proof points for successful and effective audio campaigns outside of just conversions. Brand perception metrics are quickly rising to the top of...

Read More
May 24, 2022 | Marketing

Why Audio, Why Now?

Audio consumption has grown exponentially over the last 5 years, making the immersive, one-to-one medium a powerful marketing vehicle for brands and agencies alike.

Read More
Apr 13, 2022 | Marketing

Validate and Scale Your Investment in Audio with Attribution

Advertisers once asked, "Should we be in investing in the audio space?" but now their question has become, "As players in the audio space, how do we measure and optimize...

Read More
Apr 1, 2022 | Marketing

Podcast Futures 2022 Recap

Just last month, Podcast Radio hosted Podcast Futures 2022 in the heart of London. The event drew together leaders of the audio space, inspiring thought provoking discussions around audio -...

Read More
Feb 10, 2022 | Marketing

Why Audio is a Key Pillar in Your Content Marketing Strategy

With the rise of platforms like Clubhouse, Spotify's Greenroom, and of course, podcasts, audio has rapidly accelerated to become an essential pillar of content marketing today.

Read More

Research, Test, and Measure

the ROI of your audio assets.

Request a Demo
© 2015-2025 Veritonic, Inc. Privacy | Terms