Resource

Advertising Success Story: Burlington

June 1, 2018

As a major leader retail, Burlington values the quality of their content on all channels - including audio. Leveraging the Veritonic platform, this industry giant was able to pinpoint what audio would resonate best with their audience.

A Style Guide for Sound

Advertising Success Story: Burlington

The Objective

One of the largest retailers in the US, Burlington, utilized Veritonic’s research and testing capabilities to help discover what audio would resonate best with consumers in their television campaign.

The Approach

The brand leveraged Veritonic creative testing to analyze how key brand attributes resonated in the tracks being tested, along with intent and memorability.

Key attributes:

  • Happy, Authentic, Celebratory, Independent, Inspiring, Spontaneous, and Welcoming

Tracks tested:

  • 2 original tracks from the brand’s current campaign
  • 5 alternative selections
  • 3 video ads using the original and the alternative tracks

Target audience:

  • Females 25-49,
  • Working mothers, HHI $45-$100k
  • 4 geographical cohorts

Our Result

Burlington’s ads performed significantly better when they ran spots with the music that scored best in the study with Veritonic.


  • 76% increase in online engagement across key demographics

  • 20% higher emotional response for the winning soundtrack


Burlington saved time, ad spend, and hours of internal debates by leveraging Veritonic’s measurement solution to find the right sound to represent their brand.

← Back to The Latest